It seems like Mobile is the new marketing buzzword this year in Higher Ed. While social isn’t going away (and is nowhere close to being over), Higher Ed has rightfully begun perking up at new ideas to engage with today’s “Sobile” student.
(hats off to Corie Martin for coining the Mobile + Social = “Sobile”)
There are a lot of great resources out there on mobile for Higher Ed Read more ▸
We talk a lot about Facebook in the admissions process.
Whether we’re covering how prospective students use it, how institutions are measuring it, or common complaints about it, I’ve learned that all the blogging in the world doesn’t always clearly articulate how we view current state of Facebook in admissions marketing.
Fortunately we have a marvelously talented designer on our team, who put together a variety of research from various higher ed outlets to help tell our view of “what’s with Facebook in the admissions process.” Read more ▸
Since joining Inigral last summer, I’ve had the opportunity to talk with dozens of schools on how they prefer to engage with students on Facebook. Although there are many success stories, some folks in higher ed have expressed major complaints with Facebook’s current functionality.
The general attitude towards them is still mostly positive, but some recent statistics we’ve come across make me wonder how effective these mediums truly are. For example, did you know according to All Facebook the average Fan Page reaches only 17% of users? Read more ▸
Last week I had the opportunity to conduct a design interview with Daniel Greyson from Tufts university. Tufts has received national coverage in the past for their innovative use of social media in their admissions process. USA Today named Tufts as one of 20 colleges making best use of social media and in 2010 the New York Times covered how their innovative approach of accepting YouTube videos as part of the admissions process.
After speaking with Daniel it’s clear that these successes didn’t happen overnight, and it’s truly a reflection of the culture they have been able to amplify that is unique to Tufts. How can you make your admissions process more social? Read more ▸
With all the recent talk about using social networking to increase student engagement on college campuses, schools are scrambling to find data to support spending time, money, and effort on implementing new strategies that involve tools such as Facebook and Twitter. Read more ▸
It’s 9 pm PST at the Inigral office. The engineering team is hard at work. Our marketing team still lingers, one working on an infographic and yours truly working on this post.
The sales folks have left, but that’s only because they got in at 6 a.m. to reach the east coast. (way earlier than I could ever make it)
It’s been a great week for the Inigral Team. Looking around I couldn’t be more thankful for the ability to work with (as I overheard Michael Staton say on a phone call yesterday) such an “intelligent, thoughtful and hardworking bunch.” Read more ▸
Global Campus just released a whitepaper showing some surprising survey results for international student recruitment, and social media. Although conclusive results are up in the air, it shows more and more administrators are interested in leveraging social media to court and welcome international students.
One of the benefits form the report states that social media can be more cost effective than international travel and print. The bad news is that there’s quite the man-hour investment in social media activity and though students seem to like it the results are debatable at best.
It’s not easy managing the growing number of online social outlets today. With limited time and shrinking budgets it’s important now more than ever for universities to be smart with their social media strategy. Prioritizing social media efforts begins with measuring activity and deciding what outlets have the best return on investment.
In the fall of 2011, Joshua Kim wrote a great post titled 8 Qualities of a Social Media Expert. The #6 reason was “an expert is focused on team and department metrics and objectives.” Read more ▸
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