Facebook for Enrollment Marketing: Where Email and Facebook Intertwine
by Tony ZandersFeb 9, 2010
According to a poll recently conducted by Intelliworks, Facebook is the most preferred method to receive College Admissions communications from an institution. This probably won’t come as a surprise to most with Facebook surpassing the 350 million user mark last before the end of 2009.
Facebook and Higher Ed: Problems, Needs
Accepted Student Social Networks: 9 Questions to Ask
RESEARCH: Using Social Networking to Increase Student Retention
by Tony ZandersFeb 9, 2010
Selected Research on Social Networking from Emily Dalton Smith (Director of Student Engagement at ASU Online), and Michael Staton (CEO and Co-Founder of Inigral, Inc.). This was derived from a poster presentation that ASU and Inigral presented at Educause 2009.
Facebook and Higher Ed: Problems, Needs
Social Networks in Higher Ed: Go Big or Go Home
Facebook and Higher Ed: Problems, Needs
by Michael StatonFeb 9, 2010
Frustrations can be summarized by the following argument: Facebook has one goal – to increase the number of their users and the money they make from ads per user; thus, Facebook Pages & Groups is not a “whole product” – a product with a set of capabilities that solve for an interrelated set of needs for a particular customer type – in Higher Education.










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