5 Reasons Colleges Can Do Social Media Themselves
Last week I was on a call with the director of marketing at a college where he explained the trouble he was having managing the school’s “social media.” He stated he was interested in hiring a consultant or agency to help him manage the admissions/marketing presence and was thinking about drafting an RFP to pay someone [...]
Community College Retention by the Numbers
Arlene Arnsparger from the University of Texas walked attendees through the challenges of the student experience at community colleges in her presentation: Student Success: From the Starting Gate to the Finish Line Community College retention is a huge issue facing our country. While 90% of students genuinely believe they are motivated and prepared for their [...]
Admissions Marketing – What’s Here vs. What’s Next
For the past few weeks, I’ve been summarizing the 2011 Noel-Levitz marketing and student recruitment research that is extremely important to the higher ed market. After reviewing their reports last weeks our CEO, Michael Staton, pointed out something: Focusing on what is true today is not going to help schools position themselves to take advantage [...]
Online Expectations of Prospective College Students
Noel-Levitz just published more research on the current state of online expectations of prospective students and parents. We already covered a summary of best practices in recruitment and marketing trends here, but wanted to update a new blog to dive deeper into the digital aspects of the recruitment experience.
Using Current Students in College Marketing
According to best practices from the Noel Levitz 2011 Admissions Marketing Report using current students to engage with prospective students is one of the most effective ways to recruit students. We absolutely agree with these findings, and believe student connectedness and community is a vital part in the recruitment process.
Admissions Marketing: Out with the Old in with the New?
The world of marketing and communications has grown to be quite complex over the past two decades, especially due to divergent communications technologies. Because of this, higher ed. marketers are faced with a tough job keeping up with all the new channels as well as completing a never-ending to-do list. Add in a shrinking budget and [...]
Social Media and College Admissions Usage
We found some great research from Dr. Nora Barnes and Eric Mattson from The University of Massachusetts at Dartmouth that provides some insights into the higher-ed social media landscape. Their study, mining surveys and interviews from 478 schools, has shown that social media has solidified a prominent position in the toolkit of admissions and enrollment [...]
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