Facebook Introduces New Preferred Marketing Developer Program
Facebook has announced they’ve merged two of their programs, the Preferred Developer Consultant (PDC) program and the Marketing API (MAP) program. The two have now become one – the Preferred Marketing Developer (PMD) program. Since joining the PDC program in 2010, Inigral has had access to Facebook’s leadership and engineering teams with some knowledge of [...]
7 Ideas to Improve your New Facebook Timeline Page
When March 30th arrives, Facebook Pages will change forever. Well, knowing Facebook’s track record, things will probably change again. But, at the end of the month, Pages will have the new Timeline design. While some schools have taken the leap of faith, a few schools are still hanging on to their current pages. While you do have [...]
5 Downsides to Facebook Pages and Groups
Since joining Inigral last summer, I’ve had the opportunity to talk with dozens of schools on how they prefer to engage with students on Facebook. Although there are many success stories, some folks in higher ed have expressed major complaints with Facebook’s current functionality. The general attitude towards them is still mostly positive, but some recent statistics [...]
College Recruiting from the Teen Perspective (Part Two)
This is the second part of the TeensTALK recap from the Stamats Integrated Marketing Conference. In Part One, we discussed a few themes the panel found to be important during the college admissions process. In short, the students identified and expressed their approval of personal methods of recruitment. For Part Two, we are highlighting the [...]
College Recruiting from the Teen Perspective (Part One)
Last week, I was lucky enough to attend the 16th annual Stamats Integrated Marketing Conference in Chicago. Over the three-day conference, I sat in on both round table discussions and presentations led by higher education professionals. Surprisingly the event that resonated the most, wasn’t done by a professional, but by recent high school students. I’m referring [...]
Hi, my name is Gabe
We’re deciding to do a new introduction format for our employees. Here is a Q&A with our newest team member, Gabe Sanchez.
