Why I Was Wrong About Location-Based Services
A few weeks ago I wrote a blog post about why higher ed can forget about location-based services. Since then, I’ve discovered the service Double Dutch and have to say they’ve changed my mind. Watch the video below to hear my public apology, and why I think Double Dutch is the future of location-based marketing.
5 Reasons Higher Ed Can Forget about Location-Based Services
Location-based services are all the rage. Whether it’s Foursquare, Gowalla or MyTown, tech blogs are bombarding us with every reason imaginable for why these mobile tools are the future of marketing. But before you buy into the hype and sign up for all the geo-focused social networks you can find, here are my five reasons why higher ed can, for now, forget about location based services.
Facebook Connect, and Why Higher Ed Must Do More
Editor’s Note: This is a guest post by Seth Odell, a Media Relations Assistant at UCLA, specializing in digital media marketing. He also blogs at AsMediaChanges. In this video, he takes a look at how Facebook Connect is being utilized by various colleges and universities and exploring new ways to use it.
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