Should Colleges Use Social Media to Engage Non-traditional Students?
One of the questions we’ve been hearing a lot lately from schools, “do non-traditional students use social media the same as traditional students?” This is a great question, since non-traditional students are one of the fastest growing segments in higher ed. For those of you not familiar with the concept, the most commonly-used definition of [...]
How Are You Welcoming the Class of 2016?
There’s nothing new about colleges and college students creating Class of 20XX Pages and Groups before school start. These groups offer an engaging medium for students to meet one another and discuss life before they arrive on campus. While this is a best practice for institutions looking to build community and improve yield, rarely do [...]
