Location-Based Gaming in Education?
We all saw it coming as soon as the iPhone came out. It took a few years, but finally Foursquare and Gowalla have proved the viability of location-based gaming. Location-based gaming is going to prove be a great leap in both augmented reality and computer-facilitated interaction: it will reveal peer-to-peer recommendations
Call for Innovation Partners – Winter 2009
Inigral has been fortunate enough to have great Founding Partners. These are schools that bought into the vision of meeting their students where they spend their time online – on Facebook. They helped us mold that vision into something palatable – our Lifecycle Engagement Platform – with a coherent set of capabilities that would extend the power of Facebook and Social Media for Higher Education. We’ve learned a lot, and we’ve built almost as much. We haven’t been perfect. But we’ve been faster and more responsive than any vendor we’ve heard about.
Lifecycle Engagement Platform℠: A New Category in Higher Ed
So, you’ve finally just settled on a CRM, upgraded your ERP and SIS, and you’re thinking about why your LMS isn’t more like Google Apps or Facebook. You’ve probably got a portal, and if you’re lucky students think it’s not ugly. Maybe your school just decided to go with Google Apps. Let’s face it, your [...]
Interoperability in Higher Ed: IMS Global Announces 800lb Gorillas All Aboard
SunGard is now willing to publicly and proudly stand with Oracle and tout the advantages of cooperating with the Open Standards movement.
Execution is Everything: Start Up Bootcamp
Columbus Day had to offer a bay area style event at MIT, Start Up Bootcamp – #sb. You can check the videos on YouTube here. Now, I’ve been to these things so much I can almost lip sync their presentations, but I hadn’t seen cool folks like Alex Ohanion of Reddit, Adam Smith of Xobni, [...]
Why Facebook Ignores Higher Ed
if you read the book “Inside the Tornado” by Geoffrey Moore, you’d part see a stroke of genius and part vomit on yourself. There are a few rules to being a company inside the tornado, according to Moore. One of them is “Ignore the Customer.” Seriously, I’m not joking. It’s a rule.
Why Joseph Smarr was the most important person (not) at SIIA Ed Tech Business Forum.
the real winner of interoperability at the SIIA Ed Tech Business Forum was just a passer-by, a speaker on another panel down in the main SIIA event. His name is Joseph Smarr, and he’s, you know, like 25
September Wrap-Up
Greetings Inigral friends! It’s been a fast and furious month here on the west coast, but productive nonetheless. Hopefully your newest class of Freshmen are settled in at this point. We can’t wait to hear about the new things you’ve tried this year to make them feel at home! Here’s what we’ve been up to. Earlier this month, we were invited to speak at Facebook’s headquarters to help educate their platform team of what we’re up to for the upcoming school year.
NC State is Ahead of the Game on Twitter!
By now, many schools have joined the Twittersphere, using the tool to help broadcast campus news, post athletics updates, and even promote themselves to prospective students. It’s a great place to reach a wide audience, easily, and start some really important conversations.
Thoughts on Social Media Being Banned From College Stadiums
Jack Welch said that when the rate of external change exceeds the rate of internal change, your company is on a road to death. Controlling threats will buy you time. But ultimately, it will lead to death. The story “Social Media Banned from College Stadiums” is another small chapter in Higher Education’s relationship with Social [...]
Social Media in Higher Ed, a How To
I recently undertook the task of coming up with the simplest possible Social Media Strategy for Higher Ed. Easy to memorize and implement, it consists of finding conversations, hosting conversations, and participating.
Of course, for most that wasn’t really a manual they could sink their teeth into, so after having a lot of conversations I came up with a more robust set…
Interview With Rachel Reuben
Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by the State University of New York at New Paltz as their Director of Web Communication and Strategic Projects, and launched her consulting business, Rachel Reuben Consulting, LLC in January 2010. Rachel has undergraduate degrees in [...]
Interview with Katie Wartman
Katie Wartman is a graduate student at Boston College and a Resident Advisor at Simmons College. She is the co-author of Online Social Networking on Campus.
Interview With Brad J. Ward
Brad J. Ward gave me time before he took off to Singapore to speak on Social Media. While Brad was an RA at the University of Illinois, Springfield, he started a website for the people on his wing. Soon, it turned into a marketing tool for the university and he was asked to work in the [...]
Facebook While Admissions’ Back was Turned
Brad J. Ward recently discovered that marketers from a company interested in reaching incoming freshman was out disingenuously making hundreds of X University Class of 2013 groups on Facebook. The perspectives from both Ward and his commenters are worthy of some deep consideration.
Facebook for Admissions
This article in the Ottowa Citizen and this article in Boston Globe highlight the oncoming trend: your campus better get on Facebook or you will be left in the dust.
You can see our video introduction to Facebook for Admissions Marketing and Enrollment Management here. It will help you get started on Facebook. If you have any questions please feel free to contact us.
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