Uses of Social Media in Higher Ed (Pt. 1)
At Inigral, the majority of our conversations with colleges and universities are dedicated to establishing the differences between the many uses of social media on campus. The stigma we most often face is rooted in the belief that social media tools like Facebook and Twitter are “checkboxes on a checklist,” and once you create your institution’s Facebook Page, you can check off the “Facebook” checkbox.
Using HootSuite to Manage Student Communications
Everyone is using Twitter to engage their community in less than 140 characters. But not many departments have come to rely on the microblog as their primary communications channel with students. Florida State University’s Mike Sklens has led the charge in incorporating social media into the Admissions department’s day-to-day workflow. And through leveraging Twitter as a customer service hotline, their department has cut their response time in half.
Facebook is Changing the Internet with Instant Personalization
Facebook is changing the way we interact with the internet by allowing websites to know who you are before you ever fill out any information on that site. It’s called Instant Personalization, and while it’s not taking the web by storm thanks to Facebook learning from previous poorly-planned product launches, it is surely a representation of the future of the web.
Schools on Facebook and Facebook Pages: A Perfect Match
Facebook Pages are a great marketing tool. It’s allows you to amass hundreds to thousands of fans, and with the click of a button, disseminate information to them. Alongside of this marketing effort, building community amongst targeted groups within your diverse audience is a key goal, and allows Universities to make admitted students and current students feel as if they belong at their institution
Press Mentions
Inigral has been mentioned in many higher education media outlets including the Chronicle of Higher Education, Campus Technology, and InsideHigherEd, Along with several prominent major media channels including Reuters, TechCrunch, and the Facebook blog.
What people are saying about Inigral
Here’s a list of comments we’ve curated from Twitter with feedback from colleges and universities about Schools on Facebook and Inigral. We will be updating this list regularly!
Postmortem Notes: The Foursquare/Plancast Experiment
Last month, we announced we were conducting an experiment using Plancast and Foursquare to add a social layer to the 2010 Noel Levitz’ National Conference on Student Recruitment, Marketing and Retention and the 2010 eduWEB conference. A few weeks later, we’ve been able to digest the results and get feedback to report on.
Facebook Announces “Places”
Facebook Places a “skunkworks” project last year. But last December, the team came together around a specific vision to allow Facebook users to share where they are with their friends. Places was built on three premises: Sharing where you are Seeing who’s around you Seeing what’s happening where you are
Anatomy of a Facebook Group
As a part of an internal study of “Class of 2014,” etc.. groups, we wanted to share a breakdown with what a Facebook Group can do for your institution. If you’re interested in this kind of information, we recommend another article recently published called Anatomy of a Facebook Page. To create a group, click here. To learn more about why you would want to create a group, click here.
Moving to Twitter Lists
Our team uses Twitter to curate the latest news from social media, new technology, and how it applies to higher education. And it’s great for keeping up with the top developments. But if you follow a lot of people it gets a tad unwieldy. So we’ve decided to leverage Twitter Lists to manage the workload more efficiently.
What if Social Media was around in the 1940s?
As a part of their “Everything Ages Fast” campaign, the Sao Paulo, Brazil-based Moma Advertising Agency whipped up a set of vintage social media prints, taking themes from the late 1940s and early 1950s. My favorite quote from the Facebook piece is, “SHARE abundantly.” They didn’t only pay careful attention to the visual, but also [...]
Facebook Page Admins: Changes to Page Width
Hey there friends. As one of Facebook’s Preferred Developer Consultants, we just received an update notifying us of upcoming design changes for all Facebook Pages. We wanted to bring this news to you hot off of the press. It specifically has to do with upcoming changes to a Page’s Width, along with new dashboard changes [...]
Anatomy of a Facebook Page
Over a third of the colleges in the United States have a Facebook Page to assist in their campus’ marketing efforts. For those who are just getting introduced to the concept of a Facebook Page, and the marketing goals it can help you achieve, here’s a look into the anatomy of a Facebook Page.
Inigral Headed to Atlanta to Present at Noel Levitz’ NCSRMR 2010
In less than a week, Inigral will be presenting at Noel Levitz’ 2010 National Conference on Student Recruitment, Marketing and Retention. This is an opportunity for the public to hear about the results of Inigral’s partnership with Arizona State University, and their experience with Schools on Facebook launched on their campus.
Inigral to Present at 3rd Annual Sloan Consortium Symposium
For the past year, Inigral has been working with the Maricopa Community Colleges District through deploying Schools on Facebook across their 10 campuses. What began with a pilot test at Estrella Mountain Community College and Scottsdale Community College has now expanded to three other colleges within the MCC district.
Meet One of Higher Ed’s Social Media Mavens, Mark Greenfield
This year’s National Conference on Student Recruitment and Retention sponsored by Noel Levitz is gonna be a blast. Our team wanted to take some time out to highlight one of the 15 speakers focusing on social media topics (can you believe there’s 15 experts teaching about social media?! We’ve come a long way!)
Mark Greenfield is one of Higher Education’s most prolific students of social media. He can’t be described as a “bystander” or an “observer,” because he has had several hands in the pot since the inception of social media almost a decade ago.
Experimenting with Social Media at Noel Levitz’ NCSRMR 2010
At Inigral, we’re so excited about what the teams at Foursquare and Plancast are doing that we’ve thought long and hard about how Higher Ed can gain practical application out of these two game changers. So for this year’s National Conference on Student Recruitment, Marketing and Retention by Noel Levitz, we decided to conduct an experiment using Check-ins and Plans.
3 Reasons Students Use Location-Based Services
In the Higher-Ed Community, we get a lot of feedback questioning the relevance of telling the world where you are. Even moreso than status-updating service Twitter, it can seem pointless, vain, and unsafe to someone who doesn’t understand the value it adds. On our blog, we’ve been documenting the dialogue between those who believe location-based services have value in higher education, and those who don’t. And the verdict is still out.
Calculating The Value of Facebook Fans in Higher Ed: Statistics
This article is part three of a larger series on Calculating the value of your Facebook fans as a college or university. To read the other articles in this series, scroll to the bottom of this article to navigate to them. Syncapse performed a survey on 20 top corporate brands on Facebook, collecting data from [...]
Introducing Genjuice: Where Gen-Y Meets Power Networking
Besides being the birthdays of several star-studded celebrities including NBA All-Star Dirk Nowitski, Actress Zoe Saldana, and Pop Star Paula Abdul, today also marks the debut of the Gen-Y focused power networking tour, GenJuice. Founded by Danielle Leslie (Cal ‘07), Virgilia Singh (ASU ‘09), and Arielle Patrice Scott (Cal ‘11), the organization sets out to create a vehicle for like-minded, entrepreneurial, young go-getters to network and use one another as resources for professional growth.
Calculating The Value of Your Facebook Fans in Higher Ed: Deriving Fan Value
This article is part two of a larger series on Calculating the value of your Facebook fans as a college or university. Deriving Fan Value One of the most compelling statements Syncapse made regarding understanding fan value is, Identifying differences in behavior and motivation between fans and non-fans is significant in understanding the true value [...]
Calculating the Value of Your Facebook Fans in Higher Ed: An Introduction
This article is part one of a larger series on Calculating the value of your Facebook fans as a college or university. Introduction What are the people who “Like” your institution’s Facebook Page worth?
“Email is probably going away,” says Facebook’s COO
A major leader in the social networking industry has made a bold statement about the state of email. While the statement “Email is probably going away” may ring as bold and uninformed, Facebook’s COO Sheryl Sandberg has sound reasoning for making that claim. At Nielsen’s Consumer 360 conference yesterday, Sandberg spoke about the value social media has on businesses.
Got Questions? The Social Web Has Answers.
Maybe the San Francisco 49ers settling in Northern California was a foreshadowing. Because in Silicon Valley today, gold rushes are taking place everytime we turn around. This time, the dust seems to be brewing up around a peculiar product: questions and answers.
