Bboogle Boondoggle: Why Integrating Blackboard and Google Apps is not Meaningful

Facebook in Higher Education: Blackboard and Google Apps

Update to this post:  After getting quite a bit of feedback about the harsh angle I took with this post, it’s time I soften up.  I acknowledge that there is value in the administrative integration of google and blackboard logins.  This solves a problem for people administrating both systems, and it makes it easier for folks to operate the software they need to operate.  This post was an attempt to be somewhat provocative – to get people to think about creating user-centered software, rather than integrated software that, while easier to administrate, is not an elegant user experience.  In that aim, from the commenters point of view it seems I missed the mark.

We’ve seen this before.  Remember BBSync?  The hype?  And the reality failed to deliver any meaningful interaction between Blackboard and Facebook.

I just read some hype about Northwestern integrating Blackboard and Google Apps.  If you read what they mean by integrating on the Northwestern Course Management Blog, it’s the typical, non-meaningful type: “the ability to make links within CMS sites to content (Docs, Calendar, and Sites) residing on Google and to allow instructors easilyto manage permissions on Google content for an entire class.”

Why?

I often get questions if Schools on Facebook can integrate with this and that, and usually the questions center around links and notifications.  Before we set about trying to do an integration, we are always asking ourselves: Why?  And what we mean at Inigral is: Why from the users perspective?

(Most people ask for integration because they want to believe in convergence rather than divergence, and they don’t like the idea of the sunk operational costs of maintaining disconnected systems.  But divergence is reality and users are used to it, and if you really want sunk costs go ahead and spend your time hooking up disconnected systems (that aren’t built to talk to one another) in unmeaningful ways.)

Making uninteresting information appear in more places is just not a viable product strategy.  The key is to enable meaningful interaction that can create new, meaningful information.

When Blackboard announces something cool like that, I’ll believe Blackboard is doing more than just jumping the shark.

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