Facebook is the largest social network in the world.

• Over 350,000,000 people are on Facebook*.
• If it were a country, it would be the third largest in the world behind China and India.
• It is the third largest website in the world, behind Google and Yahoo.

Higher Ed’s audience is on Facebook.

According to iStrategyLabs**:

• There are over 6,133,600 college students on Facebook.
• There are over 4,697,780 high school students on Facebook.
• There are over 3,997,880 college alumni on Facebook.
• Over 18,017,480 18-24 year olds on the site.

Colleges and Universities are on Facebook.

According to Facebook and iStrategyLabs:

• Over  3,000 colleges have Facebook Pages.
• There are over 15,000 “alumni” pages (may be high school and college)
• The top school has over 67% of it’s student body on Facebook.
• Three schools have over 60% of their students using Facebook.
• 16 schools have over 50% of their students using Facebook.
• 69 schools have over 40% of their students using Facebook.

**As of Summer 2009

***As of July 7, 2009 from BlueFuego
For broader statistics on Facebook’s general performance, visit the press page on their website.