Facebook Strategy for Higher Education

Michael Staton

There’s a lot of conversation about Facebook Strategy in Higher Education.  However, Social Media is less about strategy than about community and copresence.  So, the first element of your strategy should be start now, worry about strategy as you move forward.

Facebook can be used to advance strategic initiatives for recruitiment, yield, retention, community, alumni engagement and micro-contribution management.  This can be accomplished through Facebook’s rather blunt tools in groups and pages, and you can see more on that in our video series linked above and here.

Or, you can get or build your own custom Facebook application.

It just so happens that our product, Schools™, is a custom Facebook application out of the box that addresses these needs.  It handles data insights, and can be customized for your brand and your strategic needs.  It simply is an out of the box Facebook strategy.