Next week, on January 26, 2010, our President, Mark Triest will be joining the President and COO of Cappex for Eduventures’ Roundtable on “Social Media and Online Higher Education – Making Sense of the Hype”. The roundtable is designed to help Eduventures’ Online Higher Education members to wrap their head around the necessary world of Social Media that didn’t exist five years ago. Though most higher ed professionals were caught by storm, Higher Ed Faculty and Staff are moving towards widespread adoption of Social Media as a means to reach their target audiences. The following questions will be addressed:

1. What’s all of the hype about social media, and does it apply to Higher Education?
2. What are the benefits of incorporating social media into our campus strategy, along with the consequences of not incorporating it?
3. Which institutions are making concerted use of social media, particularly beyond Marketing?
4. How can an institution judge the impact that social media is having on it’s constituents?

If your institution is using social media outside of marketing, or if you have any feedback on how to judge the impact social media has on your campus, feel free to comment on this post!