Correlation vs. Causation in Social Enrollment Management
It is likely correlation for everyone and causation for more than a handful of students: students who are more likely to enroll are also more likely to join the app AND the app is likely to have an effect on enrollment.
Startups vs Big Companies as Vendors
If the challenge is to invent a new product line or to solve a problem not yet solved, the Startup will likely win. A small team of smart people completely focused is more likely to succeed than a large company with many competing interests.
Uses of Social Media in Higher Ed (Pt. 1)
At Inigral, the majority of our conversations with colleges and universities are dedicated to establishing the differences between the many uses of social media on campus. The stigma we most often face is rooted in the belief that social media tools like Facebook and Twitter are “checkboxes on a checklist,” and once you create your institution’s Facebook Page, you can check off the “Facebook” checkbox.
Schools on Facebook and Facebook Pages: A Perfect Match
Facebook Pages are a great marketing tool. It’s allows you to amass hundreds to thousands of fans, and with the click of a button, disseminate information to them. Alongside of this marketing effort, building community amongst targeted groups within your diverse audience is a key goal, and allows Universities to make admitted students and current students feel as if they belong at their institution
You Already Spend Money on Social Media. A Lot of It.
In the CASE Social Media Survey released in July 2010, there’s a strong indication that you’re already spending a large sum of money at your institution on social media. 20% of institutions report between 6-10 full time staff work on social media, 6% report between 10-20, and 10% report more than 20 full time staff are working on social media.
Anatomy of a Facebook Group
As a part of an internal study of “Class of 2014,” etc.. groups, we wanted to share a breakdown with what a Facebook Group can do for your institution. If you’re interested in this kind of information, we recommend another article recently published called Anatomy of a Facebook Page. To create a group, click here. To learn more about why you would want to create a group, click here.
Facebook Privacy Tutorial
To learn more about what Facebook allows users to do around customizing their privacy experience, they’ve produced a series of videos to walk us through. Learn More #1: Privacy on Facebook In this video, Facebook provides an overview video explaining Privacy Controls.
How Facebook Platform Works and Why We Like It
At Inigral, I’ve been fortunate enough to be able to build an application that integrates with Facebook, perhaps the most advanced and interesting platform ever created.
The Role Facebook Platform Plays in Higher Ed Data Security
It’s no coincidence that many university CIOs I’ve spoken to have the role of Chief Privacy Officer as well. Privacy and control of data is an essential consideration for university technology offices.
Demystifying Your College’s Schools on Facebook application
We’ve gotten a lot of feedback from our clients asking about the different implications of adding the Schools on Facebook application to their personal Facebook accounts. Here are a few reasons for you to rest assured that we’ve thought about you, your concerns, and how our design makes the difference.
Is this a time sink? Is this going to hurt? I don’t like needles….
It’s really up to you. We’ll share best-practices, but operating an online community is not a one-size-fits-all model. We will work together to do what’s best for your campus.
Download our best practice guides on social media and student engagement.
Learn more about how we're improving enrollment outcomes with social media.
