The “Hook” of Social Networks and Social Media
People that post things on the internet for others to see are subject to the extraordinarily powerful force of positive, negative, or no feedback at all for an indefinite and infinite amount of time. This is the first time in human history that this is so, and frankly, our neurons are not wired to handle this kind of uncertainty. In fact, humans are highly motivated to seek out certainty and security in regards to social acceptance, inclusion, and praise.
Three of the Biggest Factors in Student Retention are Social
Three of the top five institutional factors in student attrition are social in nature.
Social Media for Student Retention: Gates Foundation Hones In on Possiblities
The Gates Foundation has a goal of doubling the number of young people who earn a postsecondary degree or certificate with value in the marketplace by the time they reach age 26. Nick Punt, VP of Product, and I were honored to help shape the Gates Foundation’s thoughts on social media and degree completion at a meeting in Seattle on March 29, 2010.
Highlights from the 2009 Community College Survey of Student Engagement
The Center for Community College Student Engagement has released their 2009 Survey results, and the winner is….social networking. This year, the survey focused on the importance of building relationships – among students, faculty, staff, and with the institution, itself. What they found was that “personal connections are the unanticipated success factor – a critical variable [...]
Lifecycle Engagement Platform℠: A New Category in Higher Ed
So, you’ve finally just settled on a CRM, upgraded your ERP and SIS, and you’re thinking about why your LMS isn’t more like Google Apps or Facebook. You’ve probably got a portal, and if you’re lucky students think it’s not ugly. Maybe your school just decided to go with Google Apps. Let’s face it, your [...]
Facebook While Admissions’ Back was Turned
Brad J. Ward recently discovered that marketers from a company interested in reaching incoming freshman was out disingenuously making hundreds of X University Class of 2013 groups on Facebook. The perspectives from both Ward and his commenters are worthy of some deep consideration.
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