5 Steps to an Admissions-First Mobile Mindset
Fact, the iPhone 5 has more processing power than the Mars Rover Curiosity. Mobile technology has forever changed the way that students will interact with your university, but many institutions I’ve talked with have not made any changes to their admissions process in light of mobile student trends. For many students, mobile devices have become the dominant [...]
Right Message, Right Medium, Right Now – Introducing “Announcements”
“With so many communication technologies available today, how can university administrators keep up?” This was a question asked yesterday by Katherine Mangan from the Chronicle. We were talking about how institutions can manage the unprecedented changes resulting from new social, mobile and digital technologies. While research is mixed on which medium is most effective to reach admitted and current [...]
Managing Pages on the Go? There’s an App for that
In preparation for their IPO Facebook has been releasing a variety of updates and changes to boost the market’s confidence in their offering and product direction. One of the biggest concerns about Facebook’s future surounds their ability to engage and monetize on mobile platforms. As a user, I’m not particularly fond of Facebook’s iPhone experience and I definitely [...]
How High-School Students Use Mobile in Their College Search
Earlier this week Noel-Levitz released their series of e-expectation reports this one titlted “Mobile Browsing Behaviors and Expectations of College-Bound High School Students.” I thought I’d give a summary and some personal commentary on their key findings in regards to mobile/social behaviors. Mobile Browsing Behaviors Only 4% of high-school students report using a tablet device such [...]
Mobile Resources in Higher Ed – From 101 to 2012
It seems like Mobile is the new marketing buzzword this year in Higher Ed. While social isn’t going away (and is nowhere close to being over), Higher Ed has rightfully begun perking up at new ideas to engage with today’s “Sobile” student. (hats off to Corie Martin for coining the Mobile + Social = “Sobile”) [...]
Summary of Advanced Trends in Mobile and Social Media
Here are some summaries of presentations we attended at Noel-Levitz NCSRM 2011.
EduWeb Recap: Lessons Learned from Texas A&M’s Social Media Scavenger Hunt
Texas A&M set out to bring divergent social media platforms together to build a brand through their Scavenger Hunt.
3 Reasons Students Use Location-Based Services
In the Higher-Ed Community, we get a lot of feedback questioning the relevance of telling the world where you are. Even moreso than status-updating service Twitter, it can seem pointless, vain, and unsafe to someone who doesn’t understand the value it adds. On our blog, we’ve been documenting the dialogue between those who believe location-based services have value in higher education, and those who don’t. And the verdict is still out.
Location-Based Services Will Rock Higher Ed
Imagine if you could see check-ins to libraries and student activity centers; imagine if you could see trends in social habits. The campus is a natural place for mobile-device mediated friend making. People freely friend on Facebook and all of these services. Increasing the frequency that students bump into one another in virtual spaces (which double as real ones with location-based services) drives how connected they feel to one another, even in real life.
