<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Inigral Insights &#187; Marketing</title>
	<atom:link href="http://blog.inigral.com/inigral/offices/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.inigral.com</link>
	<description>Our thoughts on social technology in higher education.</description>
	<lastBuildDate>Fri, 10 Feb 2012 00:00:50 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Is Your College Measuring What Matters in Social Media?</title>
		<link>http://blog.inigral.com/college-measuring-social-media-student-success/</link>
		<comments>http://blog.inigral.com/college-measuring-social-media-student-success/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 20:33:46 +0000</pubDate>
		<dc:creator>Brandon Croke</dc:creator>
				<category><![CDATA[Admissions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook engagement]]></category>
		<category><![CDATA[measuring retention]]></category>
		<category><![CDATA[social media measurement for higher ed]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://blog.inigral.com/?p=6731</guid>
		<description><![CDATA[It’s not easy managing the growing number of online social outlets today. With limited time and shrinking budgets it’s important now more than ever for universities to be smart with their social media strategy. Prioritizing social media efforts begins with measuring activity and deciding what outlets have the best return on investment. In the fall [...]]]></description>
		<wfw:commentRss>http://blog.inigral.com/college-measuring-social-media-student-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What can Higher Ed learn from the Brand New Conference?</title>
		<link>http://blog.inigral.com/what-can-higher-ed-learn-from-the-brand-new-conference/</link>
		<comments>http://blog.inigral.com/what-can-higher-ed-learn-from-the-brand-new-conference/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 23:20:01 +0000</pubDate>
		<dc:creator>Nikki Thayer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Higher Education]]></category>

		<guid isPermaLink="false">http://blog.inigral.com/?p=6071</guid>
		<description><![CDATA[I recently had the opportunity to attend the Brand New Conference, a series of talks focused on the creative side of branding. Although the target audience was advertising and marketing agencies (not higher ed practitioners)  I was blown away by the people who spoke and their passion and understanding of what makes a good brand [...]]]></description>
		<wfw:commentRss>http://blog.inigral.com/what-can-higher-ed-learn-from-the-brand-new-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Reasons Colleges Can Do Social Media Themselves</title>
		<link>http://blog.inigral.com/5-reasons-colleges-shouldnt-outsource-social-media/</link>
		<comments>http://blog.inigral.com/5-reasons-colleges-shouldnt-outsource-social-media/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 18:35:03 +0000</pubDate>
		<dc:creator>Brandon Croke</dc:creator>
				<category><![CDATA[Admissions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook for Admissions Marketing]]></category>
		<category><![CDATA[social media in higher education]]></category>

		<guid isPermaLink="false">http://blog.inigral.com/?p=5829</guid>
		<description><![CDATA[Last week I was on a call with the director of marketing at a college where he explained the trouble he was having managing the school&#8217;s &#8220;social media.&#8221; He stated he was interested in hiring a consultant or agency to help him manage the admissions/marketing presence and was thinking about drafting an RFP to pay someone [...]]]></description>
		<wfw:commentRss>http://blog.inigral.com/5-reasons-colleges-shouldnt-outsource-social-media/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>College Recruiting from the Teen Perspective (Part Two)</title>
		<link>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-two/</link>
		<comments>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-two/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:00:12 +0000</pubDate>
		<dc:creator>Gabe Sanchez</dc:creator>
				<category><![CDATA[Admissions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Student Engagement]]></category>

		<guid isPermaLink="false">http://blog.inigral.com/?p=5590</guid>
		<description><![CDATA[This is the second part of the TeensTALK recap from the Stamats Integrated Marketing Conference. In Part One, we discussed a few themes the panel found to be important during the college admissions process. In short, the students identified and expressed their approval of personal methods of recruitment. For Part Two, we are highlighting the [...]]]></description>
		<wfw:commentRss>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-two/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>College Recruiting from the Teen Perspective (Part One)</title>
		<link>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-one/</link>
		<comments>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-one/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 21:46:31 +0000</pubDate>
		<dc:creator>Gabe Sanchez</dc:creator>
				<category><![CDATA[Admissions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Student Engagement]]></category>

		<guid isPermaLink="false">http://blog.inigral.com/?p=5578</guid>
		<description><![CDATA[Last week, I was lucky enough to attend the 16th annual Stamats Integrated Marketing Conference in Chicago. Over the three-day conference, I sat in on both round table discussions and presentations led by higher education professionals. Surprisingly the event that resonated the most, wasn’t done by a professional, but by recent high school students. I’m referring [...]]]></description>
		<wfw:commentRss>http://blog.inigral.com/college-recruiting-from-the-teen-perspective-part-one/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

