Facebook Pages for Schools: Customers vs. Community Members
The organizations that are satisfied with Facebook Pages are brands with a uniform audience, not a multi-faceted community.
Keeping up with Facebook
This is why Facebook as a channel is simply not something to ‘have’ or ‘not have’ via an enterprise purchase, it is an evolving ecosystem that requires continued innovation. Look for a company that has bet their fortunes on Facebook even more than you have. Look for a relentless focus on the user experience and an engineering capability
Twitter to Release ‘Contributors’ Feature
Today on the Twitter blog, Animitra Banerji from their product team wrote about the ‘contributors’ feature, which allows organizations to signify which individual from their team is tweeting. Already enabled by third-party applications such as CoTweet, the difference with Twitter’s “By” functionality is that it is native to Twitter.
Location-Based Gaming in Education?
We all saw it coming as soon as the iPhone came out. It took a few years, but finally Foursquare and Gowalla have proved the viability of location-based gaming. Location-based gaming is going to prove be a great leap in both augmented reality and computer-facilitated interaction: it will reveal peer-to-peer recommendations
Facebook for Yield: An Annotated Bibliography
Facebook is a very popular social networking for prospective students, so it offers many options for schools to market themselves to and connect with their audience in order to improve yield. This is a collection of resources on the topic of using Facebook in Admissions and Enrollment.
Why Facebook Ignores Higher Ed
if you read the book “Inside the Tornado” by Geoffrey Moore, you’d part see a stroke of genius and part vomit on yourself. There are a few rules to being a company inside the tornado, according to Moore. One of them is “Ignore the Customer.” Seriously, I’m not joking. It’s a rule.
NC State is Ahead of the Game on Twitter!
By now, many schools have joined the Twittersphere, using the tool to help broadcast campus news, post athletics updates, and even promote themselves to prospective students. It’s a great place to reach a wide audience, easily, and start some really important conversations.
Social Media in Higher Ed, a How To
I recently undertook the task of coming up with the simplest possible Social Media Strategy for Higher Ed. Easy to memorize and implement, it consists of finding conversations, hosting conversations, and participating.
Of course, for most that wasn’t really a manual they could sink their teeth into, so after having a lot of conversations I came up with a more robust set…
