Mobile Resources in Higher Ed – From 101 to 2012
It seems like Mobile is the new marketing buzzword this year in Higher Ed. While social isn’t going away (and is nowhere close to being over), Higher Ed has rightfully begun perking up at new ideas to engage with today’s “Sobile” student. (hats off to Corie Martin for coining the Mobile + Social = “Sobile”) [...]
Social Media Adoption Research in Higher Ed.
In order to stay up to date with the latest research in higher ed. marketing, we’ve been diving into industry and academic reports to gather consensus around the current state of social media in higher ed. Yesterday, Nora Barns and Ava Lescault from The Center for Marketing Research at the University of Massachusetts Dartmouth, published their longitudinal study [...]
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