Every summer STAMATS hosts a TeensTALK panel featuring 15 graduated high-school seniors who reflect on their college decision making process and what college marketing tactics resonated with them most. Some of the student responses were shocking such as, “don’t advertise on Facebook” while others seemed a bit more common sense “when you send us 100 [...]
Student Retention is a passion of mine (as you may have noticed) and there were two talks at the 2011 Noel-Levitz conference which gave me some new ideas. One of my favorites was Julie Tetley’s talk (summarized below) which highlights the Sophomore Experience. She brings up some really great points, and I see this as a large issue that hasn’t gotten [...]
This is the second part of the TeensTALK recap from the Stamats Integrated Marketing Conference. In Part One, we discussed a few themes the panel found to be important during the college admissions process. In short, the students identified and expressed their approval of personal methods of recruitment. For Part Two, we are highlighting the [...]
Last week, I was lucky enough to attend the 16th annual Stamats Integrated Marketing Conference in Chicago. Over the three-day conference, I sat in on both round table discussions and presentations led by higher education professionals. Surprisingly the event that resonated the most, wasn’t done by a professional, but by recent high school students. I’m referring [...]
This kind of ethnographic research following students along their pathways for five years and pulling out trends – while helpful – does little to expose what innovations could be made to improve the circumstance of students found to be in the, let’s say, groups with attributes correlating to unfortunate tendencies. I just hope the smart researchers will follow on with ways to improve students in the unfortunate circumstances. Simply being more selective at the beginning is not an option for most community colleges.
As Schools App reaches more and more students, we’ve been hearing a lot of great feedback about how students are using the application. Here’s a quick sample of what students have to say about Schools App and how students are using it to connect with each other (click on a post to see a bigger [...]
After reading Michael and Seth’s thoughts on Location-Based Services and Higher Ed and as a response to Foursquare’s new Campus Rep program outreach, a couple of ideas came to mind for colleges campuses using Foursquare to engage their students with the school. Here are my ideas from a student point-of-view.
In the Higher-Ed Community, we get a lot of feedback questioning the relevance of telling the world where you are. Even moreso than status-updating service Twitter, it can seem pointless, vain, and unsafe to someone who doesn’t understand the value it adds. On our blog, we’ve been documenting the dialogue between those who believe location-based services have value in higher education, and those who don’t. And the verdict is still out.
Location-based services are all the rage. Whether it’s Foursquare, Gowalla or MyTown, tech blogs are bombarding us with every reason imaginable for why these mobile tools are the future of marketing. But before you buy into the hype and sign up for all the geo-focused social networks you can find, here are my five reasons why higher ed can, for now, forget about location based services.
Personally, on a given night when I want to find something to do, I call, text or Instant Message my friends. Generally speaking for all students, when it comes to finding something to do at school, I am going to check my Facebook Events page because it lists almost all the events I would be interested in.
Third-party marketers who are hungry for your incoming freshman and their attention can try to hijack your brand on Facebook and other social media sites. That seems obvious; I know, you’re thinking “What can we do about it? It’s inevitable.” It’s worth investigating. Before exploring how we can help, let’s tak about the proliferation of Facebook Pages and Groups that represent your brand, but are not created by you or an official representative of your institution.
When it comes to my hundreds of friends and dozens of groups, I am constantly bombarded with News Feed stories by the second. While some of these stories interest me, those that do not are mostly Fan Page stories. To understand why that is, I decided to take a look at the Fan Pages I “fan” and how they communicate.
This is what Employers can do to encourage Postsecondary Degree Completion. I stole this copy from a circular by the Gates Foundation to the Business Convening they had for Employers on March 23, 2010 in Washington DC.