Social Media Spring Cleaning: Presentations, Guides and Other Goodies from 2009
Our marketing team has been doing some Spring Cleaning. For us, this doesn’t just mean re-organizing our Dropbox folders and directories. But we’re going to be publishing some things that have were only shown to people at conferences or brown bag lunches we’ve sponsored at various universities. Below, find an assortment of resources for you to share with your team on campus.
Facebook Connect, and Why Higher Ed Must Do More
Editor’s Note: This is a guest post by Seth Odell, a Media Relations Assistant at UCLA, specializing in digital media marketing. He also blogs at AsMediaChanges. In this video, he takes a look at how Facebook Connect is being utilized by various colleges and universities and exploring new ways to use it.
Spring Semester in Review: Maricopa, NJIT, Harvey Mudd, Launch Schools on Facebook
Our team is having a great semester on the west coast, with lots of momentum built up from successful deployments of Schools on Facebook at the Maricopa Community College District, New Jersey Institute of Technology, and Harvey Mudd College.
Sports on Facebook: A Collegiate Sports Directory
Aggregation seems to be a common theme today, as Facebook just launched Sports on Facebook just in time for March Madness. The Facebook page, co-designed with design firm Involver, boasts a neatly organized (yet not comprehensive) directory of collegiate sports teams with Pages on Facebook.
Facebook Patents Newsfeed, Good Thing We’re on Platform
Good thing we’re on Facebook Platform. We’ll get to focus on our product success while others have to hire more lawyers :)
Facebook Highlights Applications Over Pages and Groups
Internally, we had mixed feelings about the new Facebook layout, with most of us having warm feelings about the change. But one thing we all were able to agree on is their preferential treatment of applications. I’ve gone on record numerous times saying that 2010 will be the year of Facebook apps. And it feels [...]
Facebook for Enrollment Marketing: Where Email and Facebook Intertwine
According to a poll recently conducted by Intelliworks, Facebook is the most preferred method to receive College Admissions communications from an institution. This probably won’t come as a surprise to most with Facebook surpassing the 350 million user mark last before the end of 2009.
Facebook in Higher Ed: Problems, Needs
Frustrations can be summarized by the following argument: Facebook has one goal – to increase the number of their users and the money they make from ads per user; thus, Facebook Pages & Groups is not a “whole product” – a product with a set of capabilities that solve for an interrelated set of needs for a particular customer type – in Higher Education.
Facebook Turns Six and Launches a New Homepage
Yesterday, Facebook rolled out a new way to navigate around the site to a subset of it’s users. Like previous updates to major sections of the site, the new layout may have caught some people off guard, despite them announcing these changes at one of their developer roadmap sessions last year.
Fast Facts about Facebook
Facebook is the largest social network in the world. Over 350,000,000 people are on Facebook*. If it were a country, it would be the third largest in the world behind China and India. It is the third largest website in the world, behind Google and Yahoo. Higher Ed’s audience is on Facebook.
Inigral President Mark Triest Presents at Eduventures Roundtable Event
Next week, on January 26, 2010, our President, Mark Triest will be joining the President and COO of Cappex for Eduventures’ Roundtable on “Social Media and Online Higher Education – Making Sense of the Hype”. The roundtable is designed to help Eduventures’ Online Higher Education members to wrap their head around the necessary world of [...]
Keeping up with Facebook
This is why Facebook as a channel is simply not something to ‘have’ or ‘not have’ via an enterprise purchase, it is an evolving ecosystem that requires continued innovation. Look for a company that has bet their fortunes on Facebook even more than you have. Look for a relentless focus on the user experience and an engineering capability
Facebook, Privacy, and Higher Ed: Implications of December 2009 Privacy Settings Update
Facebook.com will continue to make strides to make the world more open and connected, including changes like the most recent ones that further open up user profiles. By the nature of that ambitious aim, they can’t afford to focus on Higher Ed specific concerns like FERPA and rights over intellectual content. Higher Ed specific goals for the use of Facebook must be met by Facebook Developers like Inigral.
10 Ways to Engage Faculty and Staff Through Facebook
Today on Twitter, a colleague of ours posted an inquiry on how to engage with faculty and staff using a Facebook page. At first, it seemed like an intuitive question, as Facebook is all about engagement. But on second thought, I realized that engaging faculty and staff is actually one of the more difficult tasks [...]
It’s Conference Season!
The leaves are changing. Hotels are booked. Extra business cards are printed. Yup, you guessed it. It’s conference season! All over the US right now are this year’s Higher Ed leaders converging to discuss the latest trends and technologies in our markets. Though the ROI isn’t the most quantifiable for college administrators attending these events, I think we could all agree on the amount of learning that’s done when we get there.
Texas A&M Making Waves on Facebook
Texas A&M has found an outlet for their audience to engage in dialogue with prominent campus figures on Facebook, in a program they’re calling “Face 2 Face”.
Facebook for Yield: An Annotated Bibliography
Facebook is a very popular social networking for prospective students, so it offers many options for schools to market themselves to and connect with their audience in order to improve yield. This is a collection of resources on the topic of using Facebook in Admissions and Enrollment.
Christmas Shopping on Facebook?!
Facebook announced a revamped Gift Shop yesterday, complete with a “mall style” design that allows users to browse gifts by type. Aside from the old selection of virtual gifts, users can now purchase school-themed gifts from a number of major colleges like Oklahoma State, gifts by Causes that benefit charities and…music! It also looks like Facebook will be rolling out the option to purchase and have actual, physical gifts delivered.
Facebook for Retention: An Annotated Bibliography
As more and more colleges and universities dive into using social media and social networking to attract and keep students, there is an increasing body of literature on the topic. The following is a collection of resources showing the success of using Facebook to keep students engaged and to increase retention in higher ed.
Why Facebook Ignores Higher Ed
if you read the book “Inside the Tornado” by Geoffrey Moore, you’d part see a stroke of genius and part vomit on yourself. There are a few rules to being a company inside the tornado, according to Moore. One of them is “Ignore the Customer.” Seriously, I’m not joking. It’s a rule.
Professors Increase Engagement With Facebook
Arizona State Professor Lisa Rodrigue McIntyre seized this opportunity to try something new with her students last semester. She joined about 50 other Arizona State professors to use Schools in an attempt to reach their students within Facebook. Lisa had one goal in mind when using the application, and it was to increase engagement with students through a means of communication that they were comfortable with.
Are Schools Ready to Live With Social Media? A Resounding Yes!
This morning, the Baltimore Sun declared that colleges and universities are finally ready to live with social media. The article focused on the use of social networking sites – mostly Facebook – throughout the process of admissions and enrollment. The fact is that 86% of college-age students have profiles on Facebook, and they expect schools [...]
Using Facebook to Teach History
A friend recently contacted me about an idea she had to use Facebook to teach history, by having students pick political thinkers from the enlightenment to today and have them friend each other and talk.
Arizona State University Launches “ASU on Facebook”
Not often is Tempe, Arizona brought up in conversations about prominent cities for cutting-edge technology. Maybe basketball, as Arizona State University’s James Harden is expected to be a top-five draft pick in this year’s NBA Draft. In higher education however, a conversation about technology can’t be had without them.
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