Experimenting with Social Media at Noel Levitz’ NCSRMR 2010
At Inigral, we’re so excited about what the teams at Foursquare and Plancast are doing that we’ve thought long and hard about how Higher Ed can gain practical application out of these two game changers. So for this year’s National Conference on Student Recruitment, Marketing and Retention by Noel Levitz, we decided to conduct an experiment using Check-ins and Plans.
“Email is probably going away,” says Facebook’s COO
A major leader in the social networking industry has made a bold statement about the state of email. While the statement “Email is probably going away” may ring as bold and uninformed, Facebook’s COO Sheryl Sandberg has sound reasoning for making that claim. At Nielsen’s Consumer 360 conference yesterday, Sandberg spoke about the value social media has on businesses.
Location-Based Services Will Rock Higher Ed
Imagine if you could see check-ins to libraries and student activity centers; imagine if you could see trends in social habits. The campus is a natural place for mobile-device mediated friend making. People freely friend on Facebook and all of these services. Increasing the frequency that students bump into one another in virtual spaces (which double as real ones with location-based services) drives how connected they feel to one another, even in real life.
Multiple Social Media Tools: Overwhelming but Okay. Actually, a Must.
There is no such thing as “duplicating your effort,” there’s only “multiplying your presence.”
How Facebook is Eating the Internet
Inigral was at f8, the Facebook Developer Conference, and my friends previous assessment that “Facebook is Eating the Internet” finally became a reality. Here’s how they’re doing it:
Understanding the Power of Twitter
If you’re a Twitter hater, you might want to read this. I was a hater myself only a few months back. “I don’t have anything to Tweet about and I don’t care what others are Tweeting about” was my mentality. Funny thing is, I had — and still have — so many friends who shared my belief about Twitter’s uselessness.
2010 Twitter Facts and Figures
This morning at Chirp, Twitter’s first Developers Conference, their CEO, Ev Williams revealed some interesting facts about Twitter. Some key takeaways are:
Twitter has 105,779,710 registered users (didn’t disclose how many of those users are active though)
Every day, 300,000 people register (also didn’t comment on the fact that the average life span of a user is less than a month)
Social Media for College Admissions Professionals: The Beginners Guide
Social Media is one of the most popular trends in higher education today, yet folks are still anxiety ridden. How much time should we be spending on social media? Who is doing it right? Who is doing it wrong? Are we missing something? Should we wait until the dust has settled to allocate budget to [...]
And BTW Higher Ed, Facebook’s Changing Again
Unlike previous major updates to Facebook, they are showing progress in terms of updating users of major changes and releases before they take place to allow people to prepare. This is a practice that every service provider should aspire to master. And at Inigral, we’ve taken some queues from the team at Facebook ourselves in terms of keeping our community up to date.
Social Media Spring Cleaning: Presentations, Guides and Other Goodies from 2009
Our marketing team has been doing some Spring Cleaning. For us, this doesn’t just mean re-organizing our Dropbox folders and directories. But we’re going to be publishing some things that have were only shown to people at conferences or brown bag lunches we’ve sponsored at various universities. Below, find an assortment of resources for you to share with your team on campus.
Social Media Week Comes to San Francisco
This week, Social Media Week came to our neck of the woods to educate, evangelize, and advance the use of social media with the help of San Francisco Bay Area executives and companies. Each day presented several opportunities to hear talks, meet people, and geek out about all things social media.
Top Links of the Week (1/15/10)
Hey hey! The subject in this week’s Student Affairs Chat was focused on engaging students through Twitter. The conclusion was that Facebook is more useful at this point for engaging students because that’s where they are. So, here are some links about Twitter and more for you to read and share!
Location Based Gaming in Higher Ed: Harvard and Foursquare
As we recently covered, the location-based gaming for Higher Ed battle is just beginning. Gowalla has started “featured trips” at a few universities, including University of Texas at Austin. But after announcing a partnership with Intel for the annual Consumer Electronics Show in Las Vegas, and winning the annual crunchies award for best Mobile Application, [...]
Accepted Student Social Networks: 9 Questions to Ask
An up and coming trend in Admissions is to adopt an Accepted Student Social Network. If you’re looking at one now, here’s some things to consider:
Top 10 Links of the Week (1/8/10)
At Inigral, we hope the first week of the decade was good for everyone! Here are our top 10 links for the week of January 8, 2010.
Twitter to Release ‘Contributors’ Feature
Today on the Twitter blog, Animitra Banerji from their product team wrote about the ‘contributors’ feature, which allows organizations to signify which individual from their team is tweeting. Already enabled by third-party applications such as CoTweet, the difference with Twitter’s “By” functionality is that it is native to Twitter.
10 Ways to Engage Faculty and Staff Through Facebook
Today on Twitter, a colleague of ours posted an inquiry on how to engage with faculty and staff using a Facebook page. At first, it seemed like an intuitive question, as Facebook is all about engagement. But on second thought, I realized that engaging faculty and staff is actually one of the more difficult tasks [...]
The Classroom Backchannel: Professors love the “chatter”
Purdue University recently unveiled Hotseat – a social networking-powered mobile Web application that allows students to provide feedback via Facebook, Twitter, and mobile devices during class and enables professors to adjust the course content and improve the learning experience.
UPDATE: Are Facebook Pages and Groups Merging?
According to AllFacebook.com, it appears that Facebook is possibly merging Pages and Groups. Some groups saw the changes on Tuesday, October 13th, but their Group layouts reverted back to the old design within 24 hours. Is Facebook merging the two? Do you think they should?
NC State is Ahead of the Game on Twitter!
By now, many schools have joined the Twittersphere, using the tool to help broadcast campus news, post athletics updates, and even promote themselves to prospective students. It’s a great place to reach a wide audience, easily, and start some really important conversations.
Facebook Profiles as Acceptance Criteria
Since Facebook opened user profiles to the public in 2006, there has been much debate around whether Facebook profiles are an appropriate face for college students to show to admissions counselors and potential employers.
7 Things You Didn’t Know About NACAC 2009
As a result, we were very excited to attend the 65th annual NACAC conference this year. And yet again, it proved to be a great opportunity to learn, share, and connect with familiar and new faces. Here are seven things that caught our attention as a re-cap of this year’s admissions powwow.
Thoughts on Social Media Being Banned From College Stadiums
Jack Welch said that when the rate of external change exceeds the rate of internal change, your company is on a road to death. Controlling threats will buy you time. But ultimately, it will lead to death. The story “Social Media Banned from College Stadiums” is another small chapter in Higher Education’s relationship with Social [...]
Social Media in Higher Ed, a How To
I recently undertook the task of coming up with the simplest possible Social Media Strategy for Higher Ed. Easy to memorize and implement, it consists of finding conversations, hosting conversations, and participating.
Of course, for most that wasn’t really a manual they could sink their teeth into, so after having a lot of conversations I came up with a more robust set…
