Social Media in Higher Ed, a How To
I recently undertook the task of coming up with the simplest possible Social Media Strategy for Higher Ed. Easy to memorize and implement, it consists of finding conversations, hosting conversations, and participating.
Of course, for most that wasn’t really a manual they could sink their teeth into, so after having a lot of conversations I came up with a more robust set…
The Next Phase of Social Media: Facebook Platform Finally Realized
It wasn’t always the case when a company could execute a business plan that was solely revolved around another company’s platform. And then there was Facebook. With over 225 million members, and over 500,000 registered developers, the platform has become a sustainable ecosystem for garage start-ups with two people (such as Sticky Notes), or companies with over 100 employees (like Zynga). A recent post on VentureBeat showed that these developers could generate over $500M in revenues this year, which puts the platform on an even playing field, if not greater, than Facebook itself.
Interview With Brad J. Ward
Brad J. Ward gave me time before he took off to Singapore to speak on Social Media. While Brad was an RA at the University of Illinois, Springfield, he started a website for the people on his wing. Soon, it turned into a marketing tool for the university and he was asked to work in the [...]
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