3 Social Media Lessons from San Jacinto College
“We live in a real-time world and social media takes real effort from real people.” Earlier this week I had the privilege of speaking with two real people on the San Jacinto marketing team, who recently launched our product, the Schools App, last month at their college. Alyssa Webb is the Social Media Coordinator and Amanda [...]
Secrets from the Inigral Design Team
I’ve worked at a lot of companies, but none that have impressed me more than the team at Inigral. I wanted to share with the higher ed. community an insider’s view on our design team’s process. Howard Kao is one of our lead product designers and Mike Petroff is an amazing client who acts as [...]
Using HootSuite to Manage Student Communications
Everyone is using Twitter to engage their community in less than 140 characters. But not many departments have come to rely on the microblog as their primary communications channel with students. Florida State University’s Mike Sklens has led the charge in incorporating social media into the Admissions department’s day-to-day workflow. And through leveraging Twitter as a customer service hotline, their department has cut their response time in half.
Postmortem Notes: The Foursquare/Plancast Experiment
Last month, we announced we were conducting an experiment using Plancast and Foursquare to add a social layer to the 2010 Noel Levitz’ National Conference on Student Recruitment, Marketing and Retention and the 2010 eduWEB conference. A few weeks later, we’ve been able to digest the results and get feedback to report on.
Rally: Start Up Weekend for Education by the Kauffman Foundation!
We’re honored to help out the Kauffman Foundation round up entrepreneurs, hackers, and technologists for it’s Startup Weekend focused on Education.
Meet One of Higher Ed’s Social Media Mavens, Mark Greenfield
This year’s National Conference on Student Recruitment and Retention sponsored by Noel Levitz is gonna be a blast. Our team wanted to take some time out to highlight one of the 15 speakers focusing on social media topics (can you believe there’s 15 experts teaching about social media?! We’ve come a long way!)
Mark Greenfield is one of Higher Education’s most prolific students of social media. He can’t be described as a “bystander” or an “observer,” because he has had several hands in the pot since the inception of social media almost a decade ago.
“Email is probably going away,” says Facebook’s COO
A major leader in the social networking industry has made a bold statement about the state of email. While the statement “Email is probably going away” may ring as bold and uninformed, Facebook’s COO Sheryl Sandberg has sound reasoning for making that claim. At Nielsen’s Consumer 360 conference yesterday, Sandberg spoke about the value social media has on businesses.
Toolbox: A Workshop for Startups
If you live in San Diego, Las Vegas, San Francisco, Cincinnati, or Salt Lake City, you were probably watching team USA draw with England in the World Cup. But if you live in Silicon Valley, and you want to learn how pick up the Sharpie to sketch out product designs, you should’ve attended Startup Toolbox, a hands-on workshop for small teams in Product Development, Marketing, and Design.
Education Innovation Summit: Arizona State’s Inaugural SkySong Innovation Hub
our CEO Michael Staton jumped on a plane to Arizona State University to speak on a panel at their Inaugural SkySong Education Innovation Summit…. the Summit was the strongest assembly of innovators and investors in Education he’s ever encountered.
Global Education: A New Frontier
Demand for quality, reputable education outstrips supply by a long shot. Entrepreneurs, smell an opportunity? Chris Whittle does.
Social Media for Student Retention: Gates Foundation Hones In on Possiblities
The Gates Foundation has a goal of doubling the number of young people who earn a postsecondary degree or certificate with value in the marketplace by the time they reach age 26. Nick Punt, VP of Product, and I were honored to help shape the Gates Foundation’s thoughts on social media and degree completion at a meeting in Seattle on March 29, 2010.
Top Links of the Week (1/15/10)
Hey hey! The subject in this week’s Student Affairs Chat was focused on engaging students through Twitter. The conclusion was that Facebook is more useful at this point for engaging students because that’s where they are. So, here are some links about Twitter and more for you to read and share!
Developing a Graphic Identity in Higher Ed
Developing a new graphic identity for a university is one of the hardest jobs in graphic design – a successful rebrand must communicate a long past of preparing students for the future. Even if the rebranding manages to be forward thinking, but not trendy AND traditional, but not old fashioned, the design team will probably [...]
Call for Innovation Partners – Winter 2009
Inigral has been fortunate enough to have great Founding Partners. These are schools that bought into the vision of meeting their students where they spend their time online – on Facebook. They helped us mold that vision into something palatable – our Lifecycle Engagement Platform – with a coherent set of capabilities that would extend the power of Facebook and Social Media for Higher Education. We’ve learned a lot, and we’ve built almost as much. We haven’t been perfect. But we’ve been faster and more responsive than any vendor we’ve heard about.
Texas A&M Making Waves on Facebook
Texas A&M has found an outlet for their audience to engage in dialogue with prominent campus figures on Facebook, in a program they’re calling “Face 2 Face”.
Professors Increase Engagement With Facebook
Arizona State Professor Lisa Rodrigue McIntyre seized this opportunity to try something new with her students last semester. She joined about 50 other Arizona State professors to use Schools in an attempt to reach their students within Facebook. Lisa had one goal in mind when using the application, and it was to increase engagement with students through a means of communication that they were comfortable with.
NC State is Ahead of the Game on Twitter!
By now, many schools have joined the Twittersphere, using the tool to help broadcast campus news, post athletics updates, and even promote themselves to prospective students. It’s a great place to reach a wide audience, easily, and start some really important conversations.
Interview With Rachel Reuben
Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by the State University of New York at New Paltz as their Director of Web Communication and Strategic Projects, and launched her consulting business, Rachel Reuben Consulting, LLC in January 2010. Rachel has undergraduate degrees in [...]
Interview with Katie Wartman
Katie Wartman is a graduate student at Boston College and a Resident Advisor at Simmons College. She is the co-author of Online Social Networking on Campus.
Interview With Brad J. Ward
Brad J. Ward gave me time before he took off to Singapore to speak on Social Media. While Brad was an RA at the University of Illinois, Springfield, he started a website for the people on his wing. Soon, it turned into a marketing tool for the university and he was asked to work in the [...]
