Branding in Higher Ed: The Battle of Waterloo
Six months ago, the University of Waterloo in Ontario, Canada began transitioning over to a new branding identity. Marketing surveys had shown that the University of Waterloo was perceived as a “regional” university despite having highly ranked Engineering, Computer Science, and Mathematics departments. The school needed to market their campus as a cutting-edge and competitive [...]
Developing a Graphic Identity in Higher Ed
Developing a new graphic identity for a university is one of the hardest jobs in graphic design – a successful rebrand must communicate a long past of preparing students for the future. Even if the rebranding manages to be forward thinking, but not trendy AND traditional, but not old fashioned, the design team will probably [...]
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