Do prospective students use Facebook in their college search?
Last month, some students from Ohio University (who we’d been working with on a few social media related projects) gathered a group of high-schoolers for a focus group to learn more about the role social media played in their college search. The students asked a dozen high school juniors and seniors from Ohio the following [...]
10 Things to Ask Before Creating Another Facebook Page for Your University
Do you ever search for your school name on Facebook and get surprised at the number of search results that come back? I’m always amazed at the number of pages different universities have. From a Facebook Page for the Class of 2016 parents to a page for “parking and transportation offices” (who would like that?), [...]
5 Reasons Colleges Can Do Social Media Themselves
Last week I was on a call with the director of marketing at a college where he explained the trouble he was having managing the school’s “social media.” He stated he was interested in hiring a consultant or agency to help him manage the admissions/marketing presence and was thinking about drafting an RFP to pay someone [...]
Call for Innovation Partners – Winter 2009
Inigral has been fortunate enough to have great Founding Partners. These are schools that bought into the vision of meeting their students where they spend their time online – on Facebook. They helped us mold that vision into something palatable – our Lifecycle Engagement Platform – with a coherent set of capabilities that would extend the power of Facebook and Social Media for Higher Education. We’ve learned a lot, and we’ve built almost as much. We haven’t been perfect. But we’ve been faster and more responsive than any vendor we’ve heard about.
Facebook Facebooks About Schools on Facebook
For the past few months, Facebook has focused marketing efforts on the education community. And since that shift, they have spent time identifying the real movers and shakers using Facebook to add practical value to educators around the world. We were interviewed by their marketing team to learn more about how our application, Schools, benefits [...]
Facebook Profiles as Acceptance Criteria
Since Facebook opened user profiles to the public in 2006, there has been much debate around whether Facebook profiles are an appropriate face for college students to show to admissions counselors and potential employers.
7 Things You Didn’t Know About NACAC 2009
As a result, we were very excited to attend the 65th annual NACAC conference this year. And yet again, it proved to be a great opportunity to learn, share, and connect with familiar and new faces. Here are seven things that caught our attention as a re-cap of this year’s admissions powwow.
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