Schools on Facebook and Facebook Pages: A Perfect Match
Facebook Pages are a great marketing tool. It’s allows you to amass hundreds to thousands of fans, and with the click of a button, disseminate information to them. Alongside of this marketing effort, building community amongst targeted groups within your diverse audience is a key goal, and allows Universities to make admitted students and current students feel as if they belong at their institution
Unofficial Facebook Class Groups and Copyright Infringement
Third-party marketers who are hungry for your incoming freshman and their attention can try to hijack your brand on Facebook and other social media sites. That seems obvious; I know, you’re thinking “What can we do about it? It’s inevitable.” It’s worth investigating. Before exploring how we can help, let’s tak about the proliferation of Facebook Pages and Groups that represent your brand, but are not created by you or an official representative of your institution.
Facebook Highlights Applications Over Pages and Groups
Internally, we had mixed feelings about the new Facebook layout, with most of us having warm feelings about the change. But one thing we all were able to agree on is their preferential treatment of applications. I’ve gone on record numerous times saying that 2010 will be the year of Facebook apps. And it feels [...]
UPDATE: Are Facebook Pages and Groups Merging?
According to AllFacebook.com, it appears that Facebook is possibly merging Pages and Groups. Some groups saw the changes on Tuesday, October 13th, but their Group layouts reverted back to the old design within 24 hours. Is Facebook merging the two? Do you think they should?
Facebook While Admissions’ Back was Turned
Brad J. Ward recently discovered that marketers from a company interested in reaching incoming freshman was out disingenuously making hundreds of X University Class of 2013 groups on Facebook. The perspectives from both Ward and his commenters are worthy of some deep consideration.
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