Inigral Inc. announced today that the Bill & Melinda Gates Foundation has made a $2 million program-related investment (PRI) in the education technology company. Students use the application to obtain and share information about the academic and social environment at their school, as well as to find other students with similar interests, experiences or course loads and to organize face-to-face meetings.
In the past, you were limited by the amount of paper you could afford. Publications could only hold so much. Brochures and newsletters could only cover aspects of your institution that would be of interest to a large number of individuals.
Frustrations can be summarized by the following argument: Facebook has one goal – to increase the number of their users and the money they make from ads per user; thus, Facebook Pages & Groups is not a “whole product” – a product with a set of capabilities that solve for an interrelated set of needs for a particular customer type – in Higher Education.
In a Mashable article that was recently published, called “10 Ways Universities Are Engaging Alumni Using Social Media”, a number of colleges and universities were highlighted for their social media efforts. Schools were selected for different uses of strategies and tools to reach and engage the alumni community, and the same three seemed to show up repeatedly: Facebook, Twitter, and LinkedIn.