Facebook for Admissions and the Schools App
Join the Inigral team for a free webinar as we explore the ins and outs of Facebook pages in Higher Ed, and how to move beyond them for optimal results.
“Beyond Pages: Enhancing Facebook to Achieve Institution-Wide Results”
Friday, October 30 at 1PM EST
Schools on Facebook and Facebook Pages: A Perfect Match
Facebook Pages are a great marketing tool. It’s allows you to amass hundreds to thousands of fans, and with the click of a button, disseminate information to them. Alongside of this marketing effort, building community amongst targeted groups within your diverse audience is a key goal, and allows Universities to make admitted students and current students feel as if they belong at their institution
Bridging the Gap Between Higher Ed and Facebook Events
Personally, on a given night when I want to find something to do, I call, text or Instant Message my friends. Generally speaking for all students, when it comes to finding something to do at school, I am going to check my Facebook Events page because it lists almost all the events I would be interested in.
Demystifying Your College’s Schools on Facebook application
We’ve gotten a lot of feedback from our clients asking about the different implications of adding the Schools on Facebook application to their personal Facebook accounts. Here are a few reasons for you to rest assured that we’ve thought about you, your concerns, and how our design makes the difference.
Admitted Student Social Networks: 8 Questions to Ask
An up-and-coming trend in college admissions is to adopt an Accepted Student Social Network. An Accepted Student Social Network, for those of you just getting on the bandwagon, is a private web community, often white-label, that accepted students enter in hopes of further connecting to their peers and, hopefully, to your institution.
The Hidden Truth About Facebook Fan Pages
When it comes to my hundreds of friends and dozens of groups, I am constantly bombarded with News Feed stories by the second. While some of these stories interest me, those that do not are mostly Fan Page stories. To understand why that is, I decided to take a look at the Fan Pages I “fan” and how they communicate.
Student Clubs, Virtually: A Reply to an Inside Higher Ed Editorial
Community is one of the most influential factors to a student’s persistence at an institution, and has the largest effect (outside of financial reasons) on student retention as well.
Social Media and Student Retention: Can Schools App Move the Needle?
Having a social media interface to the instituiton is simply going to be a must have. And let’s be excited about it. The potential impact for student retention is huge. Here’s why.
Spring Semester in Review: Maricopa, NJIT, Harvey Mudd, Launch Schools on Facebook
Our team is having a great semester on the west coast, with lots of momentum built up from successful deployments of Schools on Facebook at the Maricopa Community College District, New Jersey Institute of Technology, and Harvey Mudd College.
Sports on Facebook: A Collegiate Sports Directory
Aggregation seems to be a common theme today, as Facebook just launched Sports on Facebook just in time for March Madness. The Facebook page, co-designed with design firm Involver, boasts a neatly organized (yet not comprehensive) directory of collegiate sports teams with Pages on Facebook.
Facebook Highlights Applications Over Pages and Groups
Internally, we had mixed feelings about the new Facebook layout, with most of us having warm feelings about the change. But one thing we all were able to agree on is their preferential treatment of applications. I’ve gone on record numerous times saying that 2010 will be the year of Facebook apps. And it feels [...]
Facebook for Enrollment Marketing: Where Email and Facebook Intertwine
According to a poll recently conducted by Intelliworks, Facebook is the most preferred method to receive College Admissions communications from an institution. This probably won’t come as a surprise to most with Facebook surpassing the 350 million user mark last before the end of 2009.
Fast Facts about Facebook
Facebook is the largest social network in the world. Over 350,000,000 people are on Facebook*. If it were a country, it would be the third largest in the world behind China and India. It is the third largest website in the world, behind Google and Yahoo. Higher Ed’s audience is on Facebook.
Facebook Pages for Schools: Customers vs. Community Members
The organizations that are satisfied with Facebook Pages are brands with a uniform audience, not a multi-faceted community.
Keeping up with Facebook
This is why Facebook as a channel is simply not something to ‘have’ or ‘not have’ via an enterprise purchase, it is an evolving ecosystem that requires continued innovation. Look for a company that has bet their fortunes on Facebook even more than you have. Look for a relentless focus on the user experience and an engineering capability
Facebook, Privacy, and Higher Ed: Implications of December 2009 Privacy Settings Update
Facebook.com will continue to make strides to make the world more open and connected, including changes like the most recent ones that further open up user profiles. By the nature of that ambitious aim, they can’t afford to focus on Higher Ed specific concerns like FERPA and rights over intellectual content. Higher Ed specific goals for the use of Facebook must be met by Facebook Developers like Inigral.
10 Ways to Engage Faculty and Staff Through Facebook
Today on Twitter, a colleague of ours posted an inquiry on how to engage with faculty and staff using a Facebook page. At first, it seemed like an intuitive question, as Facebook is all about engagement. But on second thought, I realized that engaging faculty and staff is actually one of the more difficult tasks [...]
Facebook Developers Garage Comes to Inigral HQ
Last week, members from Facebook’s engineering team came out to our Berkeley offices for the inaugural Facebook Developers Garage. We had an awesome turnout, with over 200 people hacking away at their apps. The team at Causes hosted the event, while our CTO, George Deglin presented on an open source javascript library that Inigral has [...]
Call for Innovation Partners – Winter 2009
Inigral has been fortunate enough to have great Founding Partners. These are schools that bought into the vision of meeting their students where they spend their time online – on Facebook. They helped us mold that vision into something palatable – our Lifecycle Engagement Platform – with a coherent set of capabilities that would extend the power of Facebook and Social Media for Higher Education. We’ve learned a lot, and we’ve built almost as much. We haven’t been perfect. But we’ve been faster and more responsive than any vendor we’ve heard about.
Facebook Facebooks About Schools on Facebook
For the past few months, Facebook has focused marketing efforts on the education community. And since that shift, they have spent time identifying the real movers and shakers using Facebook to add practical value to educators around the world. We were interviewed by their marketing team to learn more about how our application, Schools, benefits [...]
Texas A&M Making Waves on Facebook
Texas A&M has found an outlet for their audience to engage in dialogue with prominent campus figures on Facebook, in a program they’re calling “Face 2 Face”.
Facebook Developer Garage: Roadmap Edition
This week’s Facebook Developer Garage was special. It was the first “Roadmap Edition,” where Mark Zuckerberg (Founder and CEO) and Ethan Beard (Director of Facebook Developer Network) took an unprecedented step in terms of laying out Facebook’s near future plans upcoming changes to the platform. This is great for developers because since we’ve wrapped our [...]
Christmas Shopping on Facebook?!
Facebook announced a revamped Gift Shop yesterday, complete with a “mall style” design that allows users to browse gifts by type. Aside from the old selection of virtual gifts, users can now purchase school-themed gifts from a number of major colleges like Oklahoma State, gifts by Causes that benefit charities and…music! It also looks like Facebook will be rolling out the option to purchase and have actual, physical gifts delivered.
UPDATE: Are Facebook Pages and Groups Merging?
According to AllFacebook.com, it appears that Facebook is possibly merging Pages and Groups. Some groups saw the changes on Tuesday, October 13th, but their Group layouts reverted back to the old design within 24 hours. Is Facebook merging the two? Do you think they should?
