Facebook for Retention: An Annotated Bibliography
As more and more colleges and universities dive into using social media and social networking to attract and keep students, there is an increasing body of literature on the topic. The following is a collection of resources showing the success of using Facebook to keep students engaged and to increase retention in higher ed.
Why Facebook Ignores Higher Ed
if you read the book “Inside the Tornado” by Geoffrey Moore, you’d part see a stroke of genius and part vomit on yourself. There are a few rules to being a company inside the tornado, according to Moore. One of them is “Ignore the Customer.” Seriously, I’m not joking. It’s a rule.
If You Can’t Beat ‘Em, Join ‘Em
Anyone used to watch the cartoon Tom and Jerry? Well, if not, the two characters became wildly popular for trying to plot each other’s demise episode after episode, until one day, when Jerry proposed a truce to Tom to resolve their age-old rivalry. Well, i’m convinced that this cartoon classic has a lifelong lesson for those involved in the ongoing dialogue of student content censorship on the web.
Are Schools Ready to Live With Social Media? A Resounding Yes!
This morning, the Baltimore Sun declared that colleges and universities are finally ready to live with social media. The article focused on the use of social networking sites – mostly Facebook – throughout the process of admissions and enrollment. The fact is that 86% of college-age students have profiles on Facebook, and they expect schools [...]
September Wrap-Up
Greetings Inigral friends! It’s been a fast and furious month here on the west coast, but productive nonetheless. Hopefully your newest class of Freshmen are settled in at this point. We can’t wait to hear about the new things you’ve tried this year to make them feel at home! Here’s what we’ve been up to. Earlier this month, we were invited to speak at Facebook’s headquarters to help educate their platform team of what we’re up to for the upcoming school year.
What Facebook for iPhone 3.0 Means for Inigral
By now, every Facebook user with an iPhone probably has Joe Hewitt’s latest creation: Facebook for iPhone 3.0. It’s a beautiful application, with a totally revamped interface and functionality. Several noteworthy features were launched including a new home screen which will offer the ability to customize (i.e. adding boxes to the default start screen), a better ‘News Feed’ (a [...]
Facebook Profiles as Acceptance Criteria
Since Facebook opened user profiles to the public in 2006, there has been much debate around whether Facebook profiles are an appropriate face for college students to show to admissions counselors and potential employers.
Build Communities That Will Last
Student retention is a growing concern for colleges and universities throughout the United States. With decreasing endowments, every student that pays tuition every year brings the campus valuable operating funds, not to mention a more vibrant community.
