Social Networking for Engagement and Retention
With all the recent talk about using social networking to increase student engagement on college campuses, schools are scrambling to find data to support spending time, money, and effort on implementing new strategies that involve tools such as Facebook and Twitter. Here is a collection of recent research.
The Ivy League Bubble
Small colleges have a good reason to like Peter Thiel’s attack on higher ed. There’s lots of debate this week about Peter Thiel’s push to get undergrads to “stop out” of school. Thiel, who is the founder of PayPal, the first outside investor in Facebook and an investor in Inigral through Founders Fund, thinks more [...]
Facebook is Changing the Internet with Instant Personalization
Facebook is changing the way we interact with the internet by allowing websites to know who you are before you ever fill out any information on that site. It’s called Instant Personalization, and while it’s not taking the web by storm thanks to Facebook learning from previous poorly-planned product launches, it is surely a representation of the future of the web.
Facebook Privacy Tutorial
To learn more about what Facebook allows users to do around customizing their privacy experience, they’ve produced a series of videos to walk us through. Learn More #1: Privacy on Facebook In this video, Facebook provides an overview video explaining Privacy Controls.
What if Social Media was around in the 1940s?
As a part of their “Everything Ages Fast” campaign, the Sao Paulo, Brazil-based Moma Advertising Agency whipped up a set of vintage social media prints, taking themes from the late 1940s and early 1950s. My favorite quote from the Facebook piece is, “SHARE abundantly.” They didn’t only pay careful attention to the visual, but also [...]
Calculating The Value of Facebook Fans in Higher Ed: Statistics
This article is part three of a larger series on Calculating the value of your Facebook fans as a college or university. To read the other articles in this series, scroll to the bottom of this article to navigate to them. Syncapse performed a survey on 20 top corporate brands on Facebook, collecting data from [...]
Calculating The Value of Your Facebook Fans in Higher Ed: Deriving Fan Value
This article is part two of a larger series on Calculating the value of your Facebook fans as a college or university. Deriving Fan Value One of the most compelling statements Syncapse made regarding understanding fan value is, Identifying differences in behavior and motivation between fans and non-fans is significant in understanding the true value [...]
Calculating the Value of Your Facebook Fans in Higher Ed: An Introduction
This article is part one of a larger series on Calculating the value of your Facebook fans as a college or university. Introduction What are the people who “Like” your institution’s Facebook Page worth?
“Email is probably going away,” says Facebook’s COO
A major leader in the social networking industry has made a bold statement about the state of email. While the statement “Email is probably going away” may ring as bold and uninformed, Facebook’s COO Sheryl Sandberg has sound reasoning for making that claim. At Nielsen’s Consumer 360 conference yesterday, Sandberg spoke about the value social media has on businesses.
Got Questions? The Social Web Has Answers.
Maybe the San Francisco 49ers settling in Northern California was a foreshadowing. Because in Silicon Valley today, gold rushes are taking place everytime we turn around. This time, the dust seems to be brewing up around a peculiar product: questions and answers.
Facebook Uses Users to Shape the Direction of New Product
If you live in the San Francisco Bay Area, and you work in the tech community, there’s a good chance you’ve been invited to, or know someone who has gone into Google for usability testing. Just recently, Facebook has made it possible recently users to apply contribute to the development of a new feature their releasing called “Questions”.
Inigral Helps Facebook Stay Secure
The Inigral CTO accidentally made worldwide headlines when he found a bug in Facebook’s Instant Personalization. Facebook immediately fixed it, and the world was saved from potentially evil hackers…. We’re so proud, our George is a superhero.
How to: Add a static FBML tab to your Facebook page
Facebook Pages are a great way to greet your students and fans on Facebook, especially if you’re a large institution with a lot of different people looking for you online. But what if you want to customize your page further and add content specific to you? You can add applications and tabs to Pages the [...]
How Facebook is Eating the Internet
Inigral was at f8, the Facebook Developer Conference, and my friends previous assessment that “Facebook is Eating the Internet” finally became a reality. Here’s how they’re doing it:
And BTW Higher Ed, Facebook’s Changing Again
Unlike previous major updates to Facebook, they are showing progress in terms of updating users of major changes and releases before they take place to allow people to prepare. This is a practice that every service provider should aspire to master. And at Inigral, we’ve taken some queues from the team at Facebook ourselves in terms of keeping our community up to date.
Social Media Spring Cleaning: Presentations, Guides and Other Goodies from 2009
Our marketing team has been doing some Spring Cleaning. For us, this doesn’t just mean re-organizing our Dropbox folders and directories. But we’re going to be publishing some things that have were only shown to people at conferences or brown bag lunches we’ve sponsored at various universities. Below, find an assortment of resources for you to share with your team on campus.
2010 Facebook Facts and Figures
Uptime Monitoring company website-monitoring.com just released a detailed infographic on where Facebook has come from since 2004. Here are some highlights some highlights.
Facebook Awards Inigral Preferred Developer Consultant Status
Our team is proud to announce that we are now Facebook Preferred Developer Consultants! After a long and hard year of working with our clients to make sure that our applications meet their institutions’ standards, along with ensuring that the user experience of our Facebook applications was no less in quality than that of Facebook’s itself, this is quite a treat to us and our community.
Facebook Patents Newsfeed, Good Thing We’re on Platform
Good thing we’re on Facebook Platform. We’ll get to focus on our product success while others have to hire more lawyers :)
Branding in Higher Ed: The Battle of Waterloo
Six months ago, the University of Waterloo in Ontario, Canada began transitioning over to a new branding identity. Marketing surveys had shown that the University of Waterloo was perceived as a “regional” university despite having highly ranked Engineering, Computer Science, and Mathematics departments. The school needed to market their campus as a cutting-edge and competitive [...]
Facebook Turns Six and Launches a New Homepage
Yesterday, Facebook rolled out a new way to navigate around the site to a subset of it’s users. Like previous updates to major sections of the site, the new layout may have caught some people off guard, despite them announcing these changes at one of their developer roadmap sessions last year.
Getting Started on Quora: A step-by-step guide
After last week’s Quora invite giveaway, dozens of our friends in the tech community and in higher ed have joined, and may still be trying to wrap their head around the tool. So, we’re doing two things to help you do that, as we’re that confident in this new question and answer community being a [...]
Facebook, Privacy, and Higher Ed: Implications of December 2009 Privacy Settings Update
Facebook.com will continue to make strides to make the world more open and connected, including changes like the most recent ones that further open up user profiles. By the nature of that ambitious aim, they can’t afford to focus on Higher Ed specific concerns like FERPA and rights over intellectual content. Higher Ed specific goals for the use of Facebook must be met by Facebook Developers like Inigral.
Facebook Developers Garage Comes to Inigral HQ
Last week, members from Facebook’s engineering team came out to our Berkeley offices for the inaugural Facebook Developers Garage. We had an awesome turnout, with over 200 people hacking away at their apps. The team at Causes hosted the event, while our CTO, George Deglin presented on an open source javascript library that Inigral has [...]
