The Next Phase of Social Media: Facebook Platform Finally Realized
It wasn’t always the case when a company could execute a business plan that was solely revolved around another company’s platform. And then there was Facebook. With over 225 million members, and over 500,000 registered developers, the platform has become a sustainable ecosystem for garage start-ups with two people (such as Sticky Notes), or companies with over 100 employees (like Zynga). A recent post on VentureBeat showed that these developers could generate over $500M in revenues this year, which puts the platform on an even playing field, if not greater, than Facebook itself.
Inigral/Serious Business Presentation Night
“Hvordan går det?” filled the air Monday night near San Francisco’s Montgomery street Bart Station, as Inigral and Serious Business presented their varying business models to a visiting group of Danish entrepreneurs. Serious Business Founder and CEO Siqi Chen, along with members from Inigral’s founding team including Michael Staton (CEO), Joseph Sofaer, and George Deglin, explained how startups are becoming fully sustainable on top of this emerging platform.
Retention, An Intro
In the higher education arena, retention is a popular topic of discussion. This is primarily because it yields the most return on investment amongst the other stages of the student lifecycle. But also because it’s a common problem amongst all types of colleges and universities.
Arizona State University Launches “ASU on Facebook”
Not often is Tempe, Arizona brought up in conversations about prominent cities for cutting-edge technology. Maybe basketball, as Arizona State University’s James Harden is expected to be a top-five draft pick in this year’s NBA Draft. In higher education however, a conversation about technology can’t be had without them.
NACAC on Social Media in Admissions
This week, the National Association for College Admission Counseling (NACAC) reported it’s findings on the use of social networking in college admission processes. As expected, the report displayed a blanket increase of the use of social media within the college admission process.
Interview With Rachel Reuben
Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by the State University of New York at New Paltz as their Director of Web Communication and Strategic Projects, and launched her consulting business, Rachel Reuben Consulting, LLC in January 2010. Rachel has undergraduate degrees in [...]
Facebook for Admissions
This article in the Ottowa Citizen and this article in Boston Globe highlight the oncoming trend: your campus better get on Facebook or you will be left in the dust.
You can see our video introduction to Facebook for Admissions Marketing and Enrollment Management here. It will help you get started on Facebook. If you have any questions please feel free to contact us.
has_many :through polymorphic with STI
The code for has_many :through polymorphic is pretty straightforward but what if you are using Single Table Inheritance (STI) on either or both sides of the polymorphic through table? There were a number of painful hacks to make this work until a patch to ActiveRecord by Trevor Squires added the :source_type key to has_many :through [...]
Developing a Facebook Platform application from your local machine (with Ruby on Rails)
You have a laptop, a sever and a Facebook app. Ideally, Facebook would talk to your development machine. But what if you don’t have a static ip address and you can’t use dynamic dns or port forwarding? vReverse SSH Tunneling is what you need my friend. The following is a step by step tutorial of [...]
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