Postmortem Notes: The Foursquare/Plancast Experiment
Last month, we announced we were conducting an experiment using Plancast and Foursquare to add a social layer to the 2010 Noel Levitz’ National Conference on Student Recruitment, Marketing and Retention and the 2010 eduWEB conference. A few weeks later, we’ve been able to digest the results and get feedback to report on.
Why I Was Wrong About Location-Based Services
A few weeks ago I wrote a blog post about why higher ed can forget about location-based services. Since then, I’ve discovered the service Double Dutch and have to say they’ve changed my mind. Watch the video below to hear my public apology, and why I think Double Dutch is the future of location-based marketing.
Experimenting with Social Media at Noel Levitz’ NCSRMR 2010
At Inigral, we’re so excited about what the teams at Foursquare and Plancast are doing that we’ve thought long and hard about how Higher Ed can gain practical application out of these two game changers. So for this year’s National Conference on Student Recruitment, Marketing and Retention by Noel Levitz, we decided to conduct an experiment using Check-ins and Plans.
3 Reasons Students Use Location-Based Services
In the Higher-Ed Community, we get a lot of feedback questioning the relevance of telling the world where you are. Even moreso than status-updating service Twitter, it can seem pointless, vain, and unsafe to someone who doesn’t understand the value it adds. On our blog, we’ve been documenting the dialogue between those who believe location-based services have value in higher education, and those who don’t. And the verdict is still out.
Location-Based Services Will Rock Higher Ed
Imagine if you could see check-ins to libraries and student activity centers; imagine if you could see trends in social habits. The campus is a natural place for mobile-device mediated friend making. People freely friend on Facebook and all of these services. Increasing the frequency that students bump into one another in virtual spaces (which double as real ones with location-based services) drives how connected they feel to one another, even in real life.
5 Reasons Higher Ed Can Forget about Location-Based Services
Location-based services are all the rage. Whether it’s Foursquare, Gowalla or MyTown, tech blogs are bombarding us with every reason imaginable for why these mobile tools are the future of marketing. But before you buy into the hype and sign up for all the geo-focused social networks you can find, here are my five reasons why higher ed can, for now, forget about location based services.
Location Based Gaming in Higher Ed: Harvard and Foursquare
As we recently covered, the location-based gaming for Higher Ed battle is just beginning. Gowalla has started “featured trips” at a few universities, including University of Texas at Austin. But after announcing a partnership with Intel for the annual Consumer Electronics Show in Las Vegas, and winning the annual crunchies award for best Mobile Application, [...]
Location-Based Gaming in Education?
We all saw it coming as soon as the iPhone came out. It took a few years, but finally Foursquare and Gowalla have proved the viability of location-based gaming. Location-based gaming is going to prove be a great leap in both augmented reality and computer-facilitated interaction: it will reveal peer-to-peer recommendations
