What can Higher Ed learn from the Brand New Conference?
I recently had the opportunity to attend the Brand New Conference, a series of talks focused on the creative side of branding. Although the target audience was advertising and marketing agencies (not higher ed practitioners) I was blown away by the people who spoke and their passion and understanding of what makes a good brand [...]
Online Expectations of Prospective College Students
Noel-Levitz just published more research on the current state of online expectations of prospective students and parents. We already covered a summary of best practices in recruitment and marketing trends here, but wanted to update a new blog to dive deeper into the digital aspects of the recruitment experience.
Location-Based Services Will Rock Higher Ed
Imagine if you could see check-ins to libraries and student activity centers; imagine if you could see trends in social habits. The campus is a natural place for mobile-device mediated friend making. People freely friend on Facebook and all of these services. Increasing the frequency that students bump into one another in virtual spaces (which double as real ones with location-based services) drives how connected they feel to one another, even in real life.
Branding in Higher Ed: The Battle of Waterloo
Six months ago, the University of Waterloo in Ontario, Canada began transitioning over to a new branding identity. Marketing surveys had shown that the University of Waterloo was perceived as a “regional” university despite having highly ranked Engineering, Computer Science, and Mathematics departments. The school needed to market their campus as a cutting-edge and competitive [...]
Are Schools Ready to Live With Social Media? A Resounding Yes!
This morning, the Baltimore Sun declared that colleges and universities are finally ready to live with social media. The article focused on the use of social networking sites – mostly Facebook – throughout the process of admissions and enrollment. The fact is that 86% of college-age students have profiles on Facebook, and they expect schools [...]
7 Things You Didn’t Know About NACAC 2009
As a result, we were very excited to attend the 65th annual NACAC conference this year. And yet again, it proved to be a great opportunity to learn, share, and connect with familiar and new faces. Here are seven things that caught our attention as a re-cap of this year’s admissions powwow.
