I recently had the opportunity to attend the Brand New Conference, a series of talks focused on the creative side of branding. Although the target audience was advertising and marketing agencies (not higher ed practitioners) I was blown away by the people who spoke and their passion and understanding of what makes a good brand [...]
If you live in San Diego, Las Vegas, San Francisco, Cincinnati, or Salt Lake City, you were probably watching team USA draw with England in the World Cup. But if you live in Silicon Valley, and you want to learn how pick up the Sharpie to sketch out product designs, you should’ve attended Startup Toolbox, a hands-on workshop for small teams in Product Development, Marketing, and Design.
Developing a new graphic identity for a university is one of the hardest jobs in graphic design – a successful rebrand must communicate a long past of preparing students for the future. Even if the rebranding manages to be forward thinking, but not trendy AND traditional, but not old fashioned, the design team will probably [...]