What can Higher Ed learn from the Brand New Conference?
I recently had the opportunity to attend the Brand New Conference, a series of talks focused on the creative side of branding. Although the target audience was advertising and marketing agencies (not higher ed practitioners) I was blown away by the people who spoke and their passion and understanding of what makes a good brand [...]
Toolbox: A Workshop for Startups
If you live in San Diego, Las Vegas, San Francisco, Cincinnati, or Salt Lake City, you were probably watching team USA draw with England in the World Cup. But if you live in Silicon Valley, and you want to learn how pick up the Sharpie to sketch out product designs, you should’ve attended Startup Toolbox, a hands-on workshop for small teams in Product Development, Marketing, and Design.
Scale your Communications using Social Networking
In the past, you were limited by the amount of paper you could afford. Publications could only hold so much. Brochures and newsletters could only cover aspects of your institution that would be of interest to a large number of individuals.
Marketing in Higher Ed: When Everybody Comes
Last week, we learned that it’s too early to celebrate before you follow through, and that achieving your marketing goal is not just gaining a sizable audience but whether or not you develop relationships when you have one.”
Developing a Graphic Identity in Higher Ed
Developing a new graphic identity for a university is one of the hardest jobs in graphic design – a successful rebrand must communicate a long past of preparing students for the future. Even if the rebranding manages to be forward thinking, but not trendy AND traditional, but not old fashioned, the design team will probably [...]
