Tufts University Social Admissions Tips
Last week I had the opportunity to conduct a design interview with Daniel Greyson from Tufts university. Tufts has received national coverage in the past for their innovative use of social media in their admissions process. USA Today named Tufts as one of 20 colleges making best use of social media and in 2010 the New York Times covered [...]
5 Reasons Colleges Can Do Social Media Themselves
Last week I was on a call with the director of marketing at a college where he explained the trouble he was having managing the school’s “social media.” He stated he was interested in hiring a consultant or agency to help him manage the admissions/marketing presence and was thinking about drafting an RFP to pay someone [...]
Summary of Advanced Trends in Mobile and Social Media
Here are some summaries of presentations we attended at Noel-Levitz NCSRM 2011.
Uses of Social Media in Higher Ed (Pt. 1)
At Inigral, the majority of our conversations with colleges and universities are dedicated to establishing the differences between the many uses of social media on campus. The stigma we most often face is rooted in the belief that social media tools like Facebook and Twitter are “checkboxes on a checklist,” and once you create your institution’s Facebook Page, you can check off the “Facebook” checkbox.
Social Media Spring Cleaning: Presentations, Guides and Other Goodies from 2009
Our marketing team has been doing some Spring Cleaning. For us, this doesn’t just mean re-organizing our Dropbox folders and directories. But we’re going to be publishing some things that have were only shown to people at conferences or brown bag lunches we’ve sponsored at various universities. Below, find an assortment of resources for you to share with your team on campus.
Facebook Highlights Applications Over Pages and Groups
Internally, we had mixed feelings about the new Facebook layout, with most of us having warm feelings about the change. But one thing we all were able to agree on is their preferential treatment of applications. I’ve gone on record numerous times saying that 2010 will be the year of Facebook apps. And it feels [...]
Marketing in Higher Ed: When Everybody Comes
Last week, we learned that it’s too early to celebrate before you follow through, and that achieving your marketing goal is not just gaining a sizable audience but whether or not you develop relationships when you have one.”
Social Media Week Comes to San Francisco
This week, Social Media Week came to our neck of the woods to educate, evangelize, and advance the use of social media with the help of San Francisco Bay Area executives and companies. Each day presented several opportunities to hear talks, meet people, and geek out about all things social media.
Top Links of the Week (1/15/10)
Hey hey! The subject in this week’s Student Affairs Chat was focused on engaging students through Twitter. The conclusion was that Facebook is more useful at this point for engaging students because that’s where they are. So, here are some links about Twitter and more for you to read and share!
Getting Started on Quora: A step-by-step guide
After last week’s Quora invite giveaway, dozens of our friends in the tech community and in higher ed have joined, and may still be trying to wrap their head around the tool. So, we’re doing two things to help you do that, as we’re that confident in this new question and answer community being a [...]
Top 10 Links of the Week (1/8/10)
At Inigral, we hope the first week of the decade was good for everyone! Here are our top 10 links for the week of January 8, 2010.
Twitter to Release ‘Contributors’ Feature
Today on the Twitter blog, Animitra Banerji from their product team wrote about the ‘contributors’ feature, which allows organizations to signify which individual from their team is tweeting. Already enabled by third-party applications such as CoTweet, the difference with Twitter’s “By” functionality is that it is native to Twitter.
UPDATE: Are Facebook Pages and Groups Merging?
According to AllFacebook.com, it appears that Facebook is possibly merging Pages and Groups. Some groups saw the changes on Tuesday, October 13th, but their Group layouts reverted back to the old design within 24 hours. Is Facebook merging the two? Do you think they should?
