Making Social Media work for International Student Recruitment
Global Campus just released a whitepaper showing some surprising survey results for international student recruitment, and social media. Although conclusive results are up in the air, it shows more and more administrators are interested in leveraging social media to court and welcome international students. One of the benefits form the report states that social media can [...]
Online Expectations of Prospective College Students
Noel-Levitz just published more research on the current state of online expectations of prospective students and parents. We already covered a summary of best practices in recruitment and marketing trends here, but wanted to update a new blog to dive deeper into the digital aspects of the recruitment experience.
The “Hook” of Social Networks and Social Media
People that post things on the internet for others to see are subject to the extraordinarily powerful force of positive, negative, or no feedback at all for an indefinite and infinite amount of time. This is the first time in human history that this is so, and frankly, our neurons are not wired to handle this kind of uncertainty. In fact, humans are highly motivated to seek out certainty and security in regards to social acceptance, inclusion, and praise.
Facebook for Admissions and the Schools App
Join the Inigral team for a free webinar as we explore the ins and outs of Facebook pages in Higher Ed, and how to move beyond them for optimal results.
“Beyond Pages: Enhancing Facebook to Achieve Institution-Wide Results”
Friday, October 30 at 1PM EST
Taking an Objective Look at Social Media in the First Year Experience
The first year of college is when students determine how they fit within their school and ultimately whether or not they will continue to attend that school. Higher ed is also figuring out how to fit social media not only into their institution, but additionally to specific departments like First Year Experience. Despite FYE’s importance, resources and guidance using social media in this area is still scarce and remains untapped.
FERPA Considerations for the Social Media
So long as an institution is in pursuit of their educational mission, colleges and universities may, within reason, use and release information that identifies students both publicly and to third parties. Releasing certain types of information can be perceived as more risky or offensive, depending on the party obtaining the information, their intention, and their efforts to maintain obligations related to that information.
An Interview with Ann Zanders from BRCC
This mother’s day weekend, I decided to take the time to interview my mother, Ann Zanders, to learn more about her role in Institutional Advancement at Baton Rouge Community College. Below is the transcript of our chat.
Social Media for College Admissions Professionals: The Beginners Guide
Social Media is one of the most popular trends in higher education today, yet folks are still anxiety ridden. How much time should we be spending on social media? Who is doing it right? Who is doing it wrong? Are we missing something? Should we wait until the dust has settled to allocate budget to [...]
Social Media and Student Retention: Can Schools App Move the Needle?
Having a social media interface to the instituiton is simply going to be a must have. And let’s be excited about it. The potential impact for student retention is huge. Here’s why.
Branding in Higher Ed: The Battle of Waterloo
Six months ago, the University of Waterloo in Ontario, Canada began transitioning over to a new branding identity. Marketing surveys had shown that the University of Waterloo was perceived as a “regional” university despite having highly ranked Engineering, Computer Science, and Mathematics departments. The school needed to market their campus as a cutting-edge and competitive [...]
Social Media Week Comes to San Francisco
This week, Social Media Week came to our neck of the woods to educate, evangelize, and advance the use of social media with the help of San Francisco Bay Area executives and companies. Each day presented several opportunities to hear talks, meet people, and geek out about all things social media.
Top Links of the Week (1/15/10)
Hey hey! The subject in this week’s Student Affairs Chat was focused on engaging students through Twitter. The conclusion was that Facebook is more useful at this point for engaging students because that’s where they are. So, here are some links about Twitter and more for you to read and share!
Top 10 Links of the Week (1/8/10)
At Inigral, we hope the first week of the decade was good for everyone! Here are our top 10 links for the week of January 8, 2010.
Facebook, Privacy, and Higher Ed: Implications of December 2009 Privacy Settings Update
Facebook.com will continue to make strides to make the world more open and connected, including changes like the most recent ones that further open up user profiles. By the nature of that ambitious aim, they can’t afford to focus on Higher Ed specific concerns like FERPA and rights over intellectual content. Higher Ed specific goals for the use of Facebook must be met by Facebook Developers like Inigral.
Location-Based Gaming in Education?
We all saw it coming as soon as the iPhone came out. It took a few years, but finally Foursquare and Gowalla have proved the viability of location-based gaming. Location-based gaming is going to prove be a great leap in both augmented reality and computer-facilitated interaction: it will reveal peer-to-peer recommendations
10 Ways to Engage Faculty and Staff Through Facebook
Today on Twitter, a colleague of ours posted an inquiry on how to engage with faculty and staff using a Facebook page. At first, it seemed like an intuitive question, as Facebook is all about engagement. But on second thought, I realized that engaging faculty and staff is actually one of the more difficult tasks [...]
The Classroom Backchannel: Professors love the “chatter”
Purdue University recently unveiled Hotseat – a social networking-powered mobile Web application that allows students to provide feedback via Facebook, Twitter, and mobile devices during class and enables professors to adjust the course content and improve the learning experience.
Facebook Facebooks About Schools on Facebook
For the past few months, Facebook has focused marketing efforts on the education community. And since that shift, they have spent time identifying the real movers and shakers using Facebook to add practical value to educators around the world. We were interviewed by their marketing team to learn more about how our application, Schools, benefits [...]
Texas A&M Making Waves on Facebook
Texas A&M has found an outlet for their audience to engage in dialogue with prominent campus figures on Facebook, in a program they’re calling “Face 2 Face”.
Facebook for Retention: An Annotated Bibliography
As more and more colleges and universities dive into using social media and social networking to attract and keep students, there is an increasing body of literature on the topic. The following is a collection of resources showing the success of using Facebook to keep students engaged and to increase retention in higher ed.
Students Want Existing Connections Uncovered On Campus
The freshman experience has always been an elusive target for higher ed institutions, primarily because it’s clear how to engage with high school students, and it’s clear how to engage with college students. But it’s the transition between high school and college that is consistently awkward for the student, the instructor, and the mentor. Entire departments are dedicated to this cracking the code on this one phenomenon.
Professors Increase Engagement With Facebook
Arizona State Professor Lisa Rodrigue McIntyre seized this opportunity to try something new with her students last semester. She joined about 50 other Arizona State professors to use Schools in an attempt to reach their students within Facebook. Lisa had one goal in mind when using the application, and it was to increase engagement with students through a means of communication that they were comfortable with.
If You Can’t Beat ‘Em, Join ‘Em
Anyone used to watch the cartoon Tom and Jerry? Well, if not, the two characters became wildly popular for trying to plot each other’s demise episode after episode, until one day, when Jerry proposed a truce to Tom to resolve their age-old rivalry. Well, i’m convinced that this cartoon classic has a lifelong lesson for those involved in the ongoing dialogue of student content censorship on the web.
Are Schools Ready to Live With Social Media? A Resounding Yes!
This morning, the Baltimore Sun declared that colleges and universities are finally ready to live with social media. The article focused on the use of social networking sites – mostly Facebook – throughout the process of admissions and enrollment. The fact is that 86% of college-age students have profiles on Facebook, and they expect schools [...]
