Three of the Biggest Factors in Student Retention are Social
In 2004, ACT published a study called What Works In Student Retention?
According to the results of their Factor Analysis, three of the top five institutional factors in student attrition are social in nature.
| Institutional Issues | Mean for Factor |
|---|---|
| Amount of Financial Aid Available to Students | 3.46 |
| Student-Institution Fit | 3.13 |
| Student Involvement in Campus Life | 2.96 |
| Social Environment | 2.92 |
| Curriculum Issues | 2.86 |
It’s why investing in Schools on Facebook makes sense. Facebook is where students run their social lives, it’s where they expect capabilities that drive social assimilation and engagement. Success in this regard will help to drive towards retention goals, accelerating and enhancing your student community.
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